Marketing strategy

Marketing Lessons From a Stand-Up Comedian

You may or may not know that our Founder/MD Russ is a bit funny. Both looking and smelling, yes. But he also knows his way around a joke and how to make people laugh, which all stems from his time as a stand-up comic. He makes no secret of this and was actually invited by […]

Lead Scoring: Why Collaboration and Patience is the Winning Formula

Lead scoring. It’s a ‘buzz-word’ that’s thrown around the B2B Marketing space willy nilly. Done right it can deliver seriously impressive results (like the nearly 2000% increase in pipeline you can read about in the example at the bottom of this blog). And It may sound self-explanatory but when you dig beneath the surface it […]

Ahoy there: How to sail the 7 C’s of Creativity

BEFORE YOU START: You should know that this blog post is a special one. Why? Because it was co-created by Russ, our MD and the truly wonderful Zoe Hominick, Head of Business Marketing and CEX at O2 (Telefonica UK) following presentations they both did on the subject of creativity for the lovely people at The […]

The problem with marketing KPIs

We are awash with marketing KPIs. We’ve got them coming out of our ears. We can’t move for the flipping things. They’re absolutely everywhere. Every activity, every channel, every tactic has their own special set of three letter acronyms (or TLAs if you want to get meta) that tell you how things are going and […]

Ready for a marketing spring clean?

The sun is shining, the daffodils are blooming and we’re feeling like Spring is in the air (although we are in the UK, so it could be snowing next weekend…) As the days get longer and the weather gets warmer, the windows get pushed open, marigolds get pulled on (if they’re pink fluffy ones, we’re […]

How To: Create the WORST B2B marketing strategy EVER…in 5 easy steps

Ahhh, B2B Marketing strategy. That tricky beast that has swallowed up, digested and then spat out many a good marketer and business who’ve tangled with it. There are loads (106 million google search results at time of writing to be precise) of blogs, presentations, courses and general sources of advice out there that claim to […]

The 5 love languages (and how marketers can speak them)

If you haven’t heard of love languages, where have you been? Probably not watching Romcoms or reading gossip columns like us, so we’ll move on… For those that don’t know (or a reminder if you needed it), Dr. Gary Chapman introduced the concept in his #1 New York Times Bestselling book, ‘The 5 Love Languages’. […]

B2B TV ads: Who’s getting it right (and wrong)?

Has your TV viewing time and the depth of the bum dent in your sofa both increased over the last few weeks? Ours has. Can’t think why… But in amongst those extra minutes and hours in front of the box we’ve noticed something. A trend if you will. There seem to be more and more […]

Marketing isn’t the problem. You (probably) are…

When we have a chin wag with a client for the first time and discuss their approach to marketing, they usually slot into one of the following four mindsets: “We’ve not done marketing in any way before. Help us!” “We tried, but marketing doesn’t really work”. “We need to shake up/re-think our marketing activity.” […]

3 Top Tips for Planning (when the world’s a mess)

If this year has taught us anything it’s to expect the unexpected. Whilst that may be a fair view to take in a general sense, your MD or CEO is probably going to need a little more meat on the bone of a marketing strategy that’s going to drive your business forward, right? Just buffeting about on the winds of change and dealing with […]