Become a Channel Marketing Champ

Channel Marketing Champs features highly-experienced, superstar marketers from a range of vendors, partners, consultants and solution providers B2B giving you everything you need to know to become a Champ of the Channel yourself. 

But why have we launched a podcast all about channel marketing? And why are we helping you become a champion of it?

Because it's often overlooked and undervalued. Some just see it as the "ugly duckling" of B2B marketing. But where things are overlooked and undervalued there's a massive opportunity to shake things up, do something new, and deliver meaningful impact as a result.

If you just do things as you've always done them you'll only ever get the same results. Or worse. The law of diminishing returns absolutely applies in channel marketing.

So instead, harness the Fresh Ideas & Firepower provided via the podcast, reinvigorate and reinvent your channel, partner, and alliance activity, and reap the rewards.

• S1/E1: "Channel Marketing is Dead" (Except it isn't). Simon Edward, Ex CMO, IBM

• S1/E2: Building Award-Worthy Channel Campaigns: A How-to Guide. Joel Harrison, Editor, B2B Marketing

• S1/E3: Be Fast, Be Flexible, Be Focussed. Natalia Marusic, Senior Alliance Marketing Manager, VMWare

• S1/E4: The New 4 P's of Channel Marketing. Dave Hughes, Head of Marketing, Ampito

• S1/E5: Solving the Co-Branding Conundrum. Sarah Glastonbury, Head of Marketing, Creative ITC

• S1/E6: Going Global: How to International Channel Marketing Right. Julien Rio, VP Marketing, RingCentral
  
  
• S1/E7: The Importance of Diversity & Inclusivity in Channel Marketing. Sahsha Gorbatenko, Senior Global Channel Marketing Program Manager, Acronis
  
  
• S1/E8: The Route Back from Redundancy. Redmond Orme, Global Partner Program Director, Telnyx
  
  
• S1/E9: Data Driven Decisions: A 3D Approach to Channel Marketing. Dave Hind, Head of UK Marketing, Proact
  
  
• S1/E10: Know Your Brand Superpower: The Key to B2B Success. Shane Redding, Founder, Think Direct
  
  
• S1/E11: Channel Marketing: A Sales-side perspective. Ross Jack, Director of Channel EMEA & Nick Slater, CRO, Dialpad
  
  
• S1/E12: How to Build Your Own Channel & Partner Programs. Louise Grant, Founder, Loucerna
  
  
• S1/E13: Level up your Partnerships. David Grazio, Founder, Indirectly
  
  
• S1/E14: Stop, Collaborate, and Listen (for Channel Marketing Success). Neil Langridge, Marketing and Alliances Director, e92 Plus
  
  
• S1/E15: Is Channel Marketing Having and Identity Crisis? Heather K. Margolis, Founder, Channel Maven
  
  
• S1/E16: Mastering the Channel & Partner Ecosystem. Andy Gilbert, Director, Connection2Channel 
  
  
• S1/E17: Cognitive Friction and how to Overcome it. David Van Schaick, Founder, DVS 
  
  
• S1/E18: The Marketing Metrics That Matter. Steph Hackney, Channel Marketing Manager, OpenText

• S2/E1: Managing a Global Partner Ecosystem. Colleen Smith, VP Channel Marketing, PTC
  
  
• S2/E2: Top Tips for Creating Mindshare. Suraj Atreya, Enterprise Marketing Leader / Ecosystem GTM & Strategic Partnerships, Rackspace
  
  
• S2/E3: Becoming a Channel & Partner Behemoth. Asher Mathew, Founder, Partnership Leaders
  
  
• S2/E4: Building a One-Stop Channel Shop. Andy Grant, Senior Director - Global Channel Marketing, Jamf
  
  
• S2/E5: Merging Massive Partner Ecosystems. Christin Grenier, VP World Wide Channel Marketing, Thales
  
  
• S2/E6: Driving Success in a Three-Sided Market. Emily Smith, Senior Director Partner Marketing , WellHub
  
  
• S2/E7: MDF: The One TLA to Rule Them All. Mikael Zeitlin, Founder, Zcalable Solutions
  
  
• S2/E8: The Importance of Partner Accountability. Carla Barker, Head of Marketing Northern Europe , Kodak Alaris
  
  
• S2/E9: Building a Partner Program from Scratch. Tatianna Ruggiero, Head of Global Partner Marketing, Paessler 
  
  
• S2/E10: WTF is and NFR Program? Jeremy Young, Director - Community, Huntress
  
  
• S2/E11: The Future of Channel Marketing. Kathryn Rose, Co-Founder, The Channel Marketing Association
  
  
• S2/E12: Understanding the Vendor Mindset. Maz Lopez, EMEA Commercial Enterprise Marketing Team Lead, AMD