The hints, tips, and finishing moves B2B Marketers need to be crowned a Channel Marketing Champ
Live & Kicking!
You can now listen to Channel Marketing Champs wherever you get your podcasts from using the links below. But if you want to be taken direct to the source of all the goodness then just use the Spotify player below (it's where we get our favourite podcasts from).
New episodes will be released every 2 weeks, so make sure you subscribe on whichever platform suits you best so you get served up all the goodness as soon as it's launched.
Well, if you need to maximise your MDF, pump up your partnerships, amplify your alliances, and rip it up with ROI then get ready to rumble...
Step into the ring with the best and the brightest marketers from the top to the bottom (and everywhere in between) of the channel as they share their hard won insights, top tips, and expertise with you.
Channel Marketing Champs is your go-to source of inspiration and intelligence around all things channel, partner, and alliance marketing - all condensed into easy-to-listen-to 15-20 minute episodes.
Learn from those that have been there, done that, and got the proverbial bumps and bruises to show for it when it comes to channel marketing.
Become a Channel Marketing Champ
The first series of Channel Marketing Champs features highly-experienced, superstar marketers from the following B2B powerhouses (and many, many more) giving you everything you need to know to become a Champ of the Channel yourself.
But why have we launched a podcast all about channel marketing? And why are we helping you become a champion of it?
Because it's often overlooked and undervalued. Some just see it as the "ugly duckling" of B2B marketing. But where things are overlooked and undervalued there's a massive opportunity to shake things up, do something new, and deliver meaningful impact as a result.
If you just do things as you've always done them you'll only ever get the same results. Or worse. The law of diminishing returns absolutely applies in channel marketing.
So instead, harness the Fresh Ideas & Firepower provided via the podcast, reinvigorate and reinvent your channel, partner, and alliance activity, and reap the rewards.
Episode List - Series 1
Episode 1: "Channel Marketing is Dead" (Except it isn't). Simon Edward, Ex CMO, IBM
Episode 2: Building Award-Worthy Channel Campaigns: A How-to Guide. Joel Harrison, Editor, B2B Marketing
Episode 3: Be Fast, Be Flexible, Be Focussed. Natalia Marusic, Senior Alliance Marketing Manager, VMWare
Episode 4: The New 4 P's of Channel Marketing. Dave Hughes, Head of Marketing, Ampito
Episode 5: What Theoretical Physics Can Teach You About Channel Marketing. Julian Roberts, Ex-CMO, ESET
Episode 6: Solving the Co-Branding Conundrum. Sarah Glastonbury, Head of Marketing, Creative ITC
Episode 7: [TITLE TBC]. Michelle Davadoss, Head of Field and Partner Marketing, Juniper Networks
Episode 8: [TITLE TBC]. Hannah Carter, Senior Marketing Manager, SAP
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