---
title: Channel Marketing Champs - The Podcast
description: Giving you the top tips, expert advice, and finishing moves you need to become a Channel Marketing Champ.
image: https://sharperb2b.com/hubfs/CMC%20Belt%20v2-1.png
---
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# Channel Marketing Champs: The Podcast
The top tips, insider info and finishing moves B2B Marketers need to be crowned a champion of channel, partner, and ecosystem marketing.
# Get ready to rumble...
You can now listen to Channel Marketing Champs wherever you get your podcasts from using the links below. But if you want to be taken direct to the source of all the goodness then just use the Spotify player below (it's where we get our favourite podcasts from).
[Listen on Spotify](https://open.spotify.com/show/0U7fy4RbmkDPmnwQgsNGeC)
[Listen on Amazon Music](https://music.amazon.co.uk/podcasts/e3047d0a-3c09-4db9-87bb-36c7afe00b30/channel-marketing-champs)
[Listen on Apple](https://podcasts.apple.com/us/podcast/channel-marketing-champs/id1795783573)
[Listen on Pocket Casts](https://pca.st/tm1jhy0s)
## What's Channel Marketing Champs all about?
Well, if you need to maximise your MDF, pump up your partnerships, amplify your alliances, and rip it up with ecosystem ROI then this is the podcast for you.
Step into the ring with the best and the brightest marketers from the top to the bottom (and everywhere in between) of the channel as they share their hard won insights, top tips, and expertise with you.
Channel Marketing Champs is your go-to source of inspiration and intelligence around all things channel, partner, and ecosystem marketing - all condensed into easy-to-listen-to 15-20 minute episodes.
Learn from those that have been there, done that, and got the proverbial bumps and bruises to show for it when it comes to channel marketing.
## Become a Channel Marketing Champ
Channel Marketing Champs features highly-experienced, superstar marketers from a range of vendors, partners, consultants, and solution providers giving you everything you need to know to become a Champ of the Channel yourself.
But why have we launched a podcast all about channel marketing? And why are we helping you become a champion of it?
Because it's often overlooked and undervalued. Some just see it as the "ugly duckling" of B2B marketing. But where things are overlooked and undervalued there's a massive opportunity to shake things up, do something new, and deliver meaningful impact as a result.
If you just do things as you've always done them you'll only ever get the same results. Or worse. The law of diminishing returns absolutely applies in channel marketing.
So instead, harness the Fresh Ideas & Firepower provided via the podcast, reinvigorate and reinvent your channel, partner, and alliance activity, and reap the rewards.
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### Episode List - Series 1
- S1/E1: "Channel Marketing is Dead" (Except it isn't). [Simon Edward](https://www.linkedin.com/in/simon-edward/), Ex CMO, IBM
- S1/E2: Building Award-Worthy Channel Campaigns: A How-to Guide. [Joel Harrison](https://www.linkedin.com/in/joelharrison/), Editor, B2B Marketing
- S1/E3: Be Fast, Be Flexible, Be Focussed. [Natalia Marusic](https://www.linkedin.com/in/natalia-marusic-a8922913/), Senior Alliance Marketing Manager, VMWare
- S1/E4: The New 4 P's of Channel Marketing. [Dave Hughes](https://www.linkedin.com/in/davekellyhughes/), Head of Marketing, Ampito
- S1/E5: Solving the Co-Branding Conundrum. [Sarah Glastonbury](https://www.linkedin.com/in/sarah-glastonbury/), Head of Marketing, Creative ITC
- S1/E6: **Going Global: How to International Channel Marketing Right.** [Julien Rio](https://www.linkedin.com/in/julienrio/), VP Marketing, RingCentral
- S1/E7: **The Importance of Diversity & Inclusivity in Channel Marketing.** [Sahsha Gorbatenko](https://www.linkedin.com/in/alexandra-sasha-gorbatenko/), Senior Global Channel Marketing Program Manager, Acronis
- S1/E8: **The Route Back from Redundancy.** [Redmond Orme](https://www.linkedin.com/in/redmondorme/), Global Partner Program Director, Telnyx
- S1/E9: **Data Driven Decisions: A 3D Approach to Channel Marketing**. [Dave Hind](https://www.linkedin.com/in/dave-hind-77762821/), Head of UK Marketing, Proact
- S1/E10: **Know Your Brand Superpower: The Key to B2B Success.** [Shane Redding](https://www.linkedin.com/in/shaneredding/), Founder, Think Direct
- S1/E11: **Channel Marketing: A Sales-side perspective.** [Ross Jack](https://www.linkedin.com/in/rossjack/), Director of Channel EMEA & [Nick Slater](https://www.linkedin.com/in/nick-slater-41113a10/), CRO, Dialpad
- S1/E12: **How to Build Your Own Channel & Partner Programs.** [Louise Grant](https://www.linkedin.com/in/channelprogramrockstar/), Founder, Loucerna
- S1/E13: **Level up your Partnerships.** [David Grazio](https://www.linkedin.com/in/davidgrazio/), Founder, Indirectly
- S1/E14: **Stop, Collaborate, and Listen (for Channel Marketing Success).** [Neil Langridge](https://www.linkedin.com/in/neillangridge/), Marketing and Alliances Director, e92 Plus
- S1/E15: **Is Channel Marketing Having and Identity Crisis?** [Heather K. Margolis](https://www.linkedin.com/in/heatherkmargolis/), Founder, Channel Maven
- S1/E16: **Mastering the Channel & Partner Ecosystem. [Andy Gilbert](https://www.linkedin.com/in/andrewjgilbert/)**, Director, Connection2Channel
- S1/E17: **Cognitive Friction and how to Overcome it.** [David Van Schaick](https://www.linkedin.com/in/davidvanschaick/), Founder, DVS
- S1/E18: **The Marketing Metrics That Matter.** [Steph Hackney](https://www.linkedin.com/in/steph-hackney/), Channel Marketing Manager, OpenText
### Episode List - Series 2
- S2/E1: **Managing a Global Partner Ecosystem. **[Colleen Smith](https://www.linkedin.com/in/colleenasmith/), VP Channel Marketing, PTC
- S2/E2: **Top Tips for Creating Mindshare. **[Suraj Atreya](https://www.linkedin.com/in/surajatreya/), Enterprise Marketing Leader / Ecosystem GTM & Strategic Partnerships, Rackspace
- S2/E3: **Becoming a Channel & Partner Behemoth. **[Asher Mathew](https://www.linkedin.com/in/ashermathew/), Founder, Partnership Leaders
- S2/E4: **Building a One-Stop Channel Shop. **[Andy Grant](https://www.linkedin.com/in/andygrant1/), Senior Director - Global Channel Marketing, Jamf
- S2/E5: **Merging Massive Partner Ecosystems. **[Christin Grenier](https://www.linkedin.com/in/christingrenier/), VP World Wide Channel Marketing, Thales
- S2/E6: **Driving Success in a Three-Sided Market. **[Emily Smith](https://www.linkedin.com/in/missemilysmith/), Senior Director Partner Marketing , WellHub
- S2/E7: **MDF: The One TLA to Rule Them All. **[Mikael Zeitlin](https://www.linkedin.com/in/mikaelzeitlin/), Founder, Zcalable Solutions
- S2/E8: **The Importance of Partner Accountability. **[Carla Barker](https://www.linkedin.com/in/carla-barker/), Head of Marketing Northern Europe , Kodak Alaris
- S2/E9: **Building a Partner Program from Scratch. **[Tatianna Ruggiero](https://www.linkedin.com/in/tatianna-ruggiero-marketing/), Head of Global Partner Marketing, Paessler
- S2/E10: **WTF is and NFR Program? **[Jeremy Young](https://www.linkedin.com/in/jyoung1216/), Director - Community, Huntress
- S2/E11: **The Future of Channel Marketing. **[Kathryn Rose](https://www.linkedin.com/in/iamkatrose/), Co-Founder, The Channel Marketing Association
- S2/E12: **Understanding the Vendor Mindset. **[Maz Lopez](https://www.linkedin.com/in/mazlopez/), EMEA Commercial Enterprise Marketing Team Lead, AMD
## Fancy joining us on the podcast?
We're always on the lookout for existing channel marketing champs to join us as guests. So if you're a channel, partner, and/or ecosystem marketer who's got a story to tell, insights to share, or you just want a cool wrestler alter ego just drop us a line.
[Get In Touch](mailto:russ.powell@sharperb2b.com)
## Our latest blog posts
- ## [ September 2026 Blog How to avoid falling into the “Tactic Trap”](https://sharperb2b.com/our-blog/how-to-avoid-falling-into-the-tactic-trap?hsLang=en)
- ## [ September 2026 Blog “The honeymoon is over, AI. Now pay up!” – Every B2B Tech CFO](https://sharperb2b.com/our-blog/the-honeymoon-is-over-ai.-now-pay-up-every-b2b-tech-cfo?hsLang=en)
- ## [ August 2026 Blog Blunter Messaging = Sharper B2B Marketing](https://sharperb2b.com/our-blog/blunter-messaging-sharper-b2b-marketing?hsLang=en)
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