We worked with Freddie to unpick the SwattUp story, properly define the SwattUp brand and develop the key messages that need to be taken to market to show that SwattUp can meet the needs of businesses, their L&D teams and - most importantly - their people.
We did deep and detailed research on the needs and challenges of L&D professionals - SwattUp's target market - across a broad range of industry sectors, looking at who they are, what occupies their time and how SwattUp can help them.
Using that knowledge and a clear understanding of why SwattUp exists, we then built a complete set of market facing messaging for SwattUp. This "single source of truth" for all things marketing has enabled SwattUp to properly position themselves in the market, better communicate the value they can add, and tailor that message for specific sectors.
We then used all this awesome foundational work to create SwattUp's content strategy giving them clear guidance on how to build hub, hygiene and hero content that will help them engage with, entertain and excite their core audience.