Demand Generation Campaigns

Level-Up awareness with & relevance to the right audience

Before you can sell to them, people NEED to know who you are.

Think about it. When did YOU last buy from a brand you’d NEVER heard of before?

And how many of your target customers have really heard of you? Can you honestly say that the people you want to catch the eye of know exactly what you’re all about and understand the amazing things you can help them with?

We make sure the right people know who you are, see the value in what you do and then actually want to work with you when they decide it's time to buy.

Building awareness and long-term revenue

We build awareness and relevance for your business over the long-term with the right audience. They may be "out of market" right now but when they come "in market" we get them coming straight to you.

Which approach do you think will drive greater revenue over the years to come: trying to find the tiny handful of customers who want to buy right then and there, or building bridges with the whole market and getting first dibs on all those future sales?

It’s already been proven that taking a long-term approach delivers greater revenue, higher levels of growth and drives more business value. (Check out the work of Binet & Field if you don't believe us)

We come up with the strategy and creative ideas - based on the value you add to your customers - and then build you the campaigns and content that ensures the right people hear the right things about your business consistently, over time.

What do Demand Generation Campaigns look like, then?

Demand gen is all about making sure the right people know who you are and what you're all about. Sounds simple on the surface of it but there's plenty of nuance and complexity to getting it right. But generally, when you're working with us on B2B demand gen campaigns we'll focus on delivering 3 main things:

- Intriguing, exciting, engaging ideas

Humans (like you, me and your customers) are hardwired to take notice of what's different, what's distinct and what appears out of the ordinary. So how different, distinct or extraordinary are you REALLY to the humans that you want to take notice of your business?

We focus on getting a clear understanding of exactly who your target audience is so we can know what's going to pique their interest, catch their eye, and grab their attention...and then make sure they associate it with you.

- First-class content & experiences

When we say content we don't just mean the written word. We're talking about any "thing" that increases your relevance with and shows you understand your audience's world.

That could be; online games, videos, animations, thought leadership, blogs, whitepapers, podcasts, events, webinars, direct mail, advertising, emails and plenty more options that would fill up this entire page. Whatever it is we make sure its the right fit for your audience and leaves them thinking and feeling about you what you want them to.

- ROI-first execution

This is all about taking that consistently great content, that was formed around those intriguing, exciting, and engaging ideas and making sure the right eyeballs are pointed in its direction.

The execution of demand gen campaigns is all about using the right channels, in the right way, at the right time, to deliver the right message, to the right people. So thats what we'll do for you.

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We can walk the walk as well as talk the talk.

Click on this happy little chap to check out a case study of work we did for SCC and NetApp where we helped CIOs and CTOs "Escape the Big Bad Vendor"

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Demand Generation blogs and insights

We don't just deliver great demand gen campaigns, we give you the skinny on what demand gen best practice looks like too. Check out the latest posts from our blog and insights page that all have a demand gen leaning:

The Two Immutable Laws of Brand

5 ways to uncrap your data

How to: Build a target persona that's actually useful

Physical Events - Dead and Buried?