Demand gen is all about making sure the right people know who you are and what you're all about. Sounds simple on the surface of it but there's plenty of nuance and complexity to getting it right. But generally, when you're working with us on B2B demand gen campaigns we'll focus on delivering 3 main things:
Humans (like you, me and your customers) are hardwired to take notice of what's different, what's distinct and what appears out of the ordinary. So how different, distinct or extraordinary are you REALLY to the humans that you want to take notice of your business?
We focus on getting a clear understanding of exactly who your target audience is so we can know what's going to pique their interest, catch their eye, and grab their attention...and then make sure they associate it with you.
When we say content we don't just mean the written word. We're talking about any "thing" that increases your relevance with and shows you understand your audience's world.
That could be; online games, videos, animations, thought leadership, blogs, whitepapers, podcasts, events, webinars, direct mail, advertising, emails and plenty more options that would fill up this entire page. Whatever it is we make sure its the right fit for your audience and leaves them thinking and feeling about you what you want them to.
This is all about taking that consistently great content, that was formed around those intriguing, exciting, and engaging ideas and making sure the right eyeballs are pointed in its direction.
The execution of demand gen campaigns is all about using the right channels, in the right way, at the right time, to deliver the right message, to the right people. So thats what we'll do for you.