A practical guide to conquering apathy, delivering ROI, and driving MarTech adoption success, written by our very own Founder/MD, Russ Powell.
In this delightful 'quick read' (It's only 30 odd pages. You'll get through it in one sitting. Guaranteed) Russ explores the open secret about MarTech implementation and adoption projects: That most of them fail spectacularly.
Using both his experience running (and being on the receiving end of) MarTech roll outs as well as leaning on the fundamentals of behavioural science and psychology Russ breaks down:
- Why MarTech roll outs fail
- How you can avoid the same fate
- How to make your MarTech investments positive ones
You'll then find practical guidance and advice on what you need to do to overcome the many hurdles that change projects (like MarTech roll outs) present, get your people engaged, and ensure success.
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