Lead Generation Campaigns

For when you need quality over quantity

How often do you hear your sales team complain about a lack of decent leads?

Monthly? Weekly? Daily?

Even if you don’t hear them, they’re definitely complaining about it out of earshot. Leads are the lifeblood of your business and without the right quality of leads coming through you can’t drive your business forward.

We create the campaigns that activate sales opportunities for you and deliver the quality leads you need to fill your pipeline.

Hitting (and beating) those numbers...

We build lead generation campaigns with your business needs and the numbers you need to hit at the core. We then translate your targets into a coherent strategy and stand up the right marketing activity with the right channel mix to beat them.

Whether you need campaigns for your own brand or to leverage MDF investment from a partner we’ll deliver the quality leads your sales team can then close.

That should keep complaints to a minimum.

What do Lead Generation campaigns look like, then?

Lead gen is all about building you a pipeline of high quality conversations. We're not interested in filling your pipeline with crap that doesn't convert. We're only focused on getting you actively engaged with people who want to buy - ideally from you. Here's how we do that:

- Scalpels not sledgehammers

Bombarding an email list with a one-size-fits-all campaign or having some poor telemarketer wade through a load of ancient contact data is a load of old bollocks. Email and telemarketing still have their place when it come to lead generation, but to be effective the whole approach needs to be far more co-ordinated and precise.

It's not about just getting a massive quantity of contacts who might "possibly, some day, maybe be interested" in buying into your CRM system - that then sits there for 6 months before they're deleted. It's about getting the right quality of lead into your pipeline. Those people who will actually convert and buy.

- Inventive conversation starters

We build on demand gen activity and use some other top-secret techniques (shhh) to identify those individuals who are ripe and ready for a sales conversation. Then we start opening doors for you.

We open those doors and get conversations kicked off for you by using a multi-channel approach (relevant to your target audience) that helps a potential customer move from awareness, to interest, to decision, to action - with your business in mind - with greater ease.

- Sales activation

Once we've got individuals at the stage of wanting to take action and talk about buying we'll ensure a proper handover to your sales team. One that's seamless and easy for everyone to manage. We want to avoid any leaks in the pipeline and make sure you can focus on converting your high quality leads into new business. Simple.

Lead Generation Blogs and Insights...

How To: Generate Leads for Your B2B Tech Business (Whilst Events Are A No-Go)

How To: Build a Lead Generation Machine

How To: Build a Target Persona That's Actually Useful