Lead gen is all about building you a pipeline of high quality conversations. We're not interested in filling your pipeline with crap that doesn't convert. We're only focused on getting you actively engaged with people who want to buy - ideally from you. Here's how we do that:
Bombarding an email list with a one-size-fits-all campaign or having some poor telemarketer wade through a load of ancient contact data is a load of old bollocks. Email and telemarketing still have their place when it come to lead generation, but to be effective the whole approach needs to be far more co-ordinated and precise.
It's not about just getting a massive quantity of contacts who might "possibly, some day, maybe be interested" in buying into your CRM system - that then sits there for 6 months before they're deleted. It's about getting the right quality of lead into your pipeline. Those people who will actually convert and buy.
We build on demand gen activity and use some other top-secret techniques (shhh) to identify those individuals who are ripe and ready for a sales conversation. Then we start opening doors for you.
We open those doors and get conversations kicked off for you by using a multi-channel approach (relevant to your target audience) that helps a potential customer move from awareness, to interest, to decision, to action - with your business in mind - with greater ease.
Once we've got individuals at the stage of wanting to take action and talk about buying we'll ensure a proper handover to your sales team. One that's seamless and easy for everyone to manage. We want to avoid any leaks in the pipeline and make sure you can focus on converting your high quality leads into new business. Simple.