Marketing Brain Power

For when you need to ensure your house is in order

Hope isn't a strategy.

But when it comes to marketing that's often how businesses choose to operate. They know they need to hit a certain number or deliver certain results (often by yesterday!) and they hope they'll be able to do that with some nice content or a quick email campaign.

They skip straight from a number to looking at delivery mechanisms without doing all the important thinking in between. What are your measures of success? Who are you targeting? What are you actually going to say to them? And why should they care?

Just knocking out some quick copy and sticking it in a branded email template to bombard your email list isn't going to do the trick. Trust us.

Fail to prepare, prepare to fail.

Whether it's for high level strategy, demand generation, lead generation, or winning your big deals you need to have the right thinking, plans and approach in place if you want to be in with any chance of success.

We'll work with you to properly define and baseline your marketing activity giving you a clear idea of what good looks like (tied back to defined metrics and KPIs as well as alignment to your brand purpose), who your ideal customer is, and what you need to say to them to get them engaged.

We'll let you tap into our marketing brain power so we can build top-notch marketing and generate more sweet cashola for your business, together.

And who wouldn’t want that?

What does Marketing Brain Power look like, then?

Marketing Brain Power is all about letting you crack open our heads and scoop out the collective knowledge, experience, insights, and expertise of B2B marketing we have for the benefit of you and your business. It's all about "horses for courses" though. The specific type of Marketing Brain Power you need will be unique to you, but it will generally sit in one of the following 3 categories:

- Your Virtual CMO

For when you KNOW you need to be doing marketing, but you just haven't got the time, head space, or expertise to tackle it properly. Rather than muddle through on your own give your marketing challenges to us and we'll do all your marketing thinking for you.

We'll work alongside you in the initial stages (we're not just going to go rogue) to create your complete marketing and brand strategy, making sure everything is build on solid foundations and we're all crystal clear on what good looks like for marketing.

We'll then make that strategy a reality. We'll take on full responsibility and accountability for your marketing as part of your extended leadership team, ensuring success is delivered and - most importantly - that marketing is no longer a headache you could do without.

- Your Marketing Advisor

For when you've got some marketing activity up and running already, but you're not quite sure if it's doing everything it could (or should). Don't just naval-gaze and assume everything will be fine, tap into some of our Marketing Brain Power and we'll do your marketing thinking with you.

We'll help you stress-test what you've already got going and tackle any specific marketing challenges you've got. We'll be there to constructively critique or reshape things where needed but we won't change things for the sake of it - if you're already being awesome we'll let you know too.

Ultimately as your marketing advisor we'll help ensure you're getting bang for your marketing buck and that marketing delivers the value you and your business needs. Simple, really.

- Your Marketing Coach

For when you want to make sure your marketing team is firing on all cylinders. If you've got big aspirations and big targets that marketing needs to support hiring junior marketers to take on that responsibility won't do the trick. However it's often the route businesses take.

But we aren't here to replace anyone. As your marketing coach we'll be on hand to up-skill, encourage and educate your in-house marketers in the ways of successful B2B marketing and get them operating at the level you need them to.

We'll help them get more out of their role, progress in their careers and in turn ensure you and your business get what you need - marketing value - out of them. It's a win-win for everyone.

Marketing Brain Power: Blogs and Insights

Solving the MDF conundrum

How to: Build a Lead Generation Machine

No One Cares About Marketing. Here's 3 Ways YOU Change That

Did You Know There Are Only 3 Types of Value?