This is all about horses for courses, and can be as light or as heavy touch as you need it to be. But when we're doing this for other clients they seem to need us to be one of three things:
A Virtual CMO
For when you KNOW you need to be doing marketing, but you just haven't got the time, head space, or expertise to tackle it properly. Rather than muddle through on your own you give us your marketing challenges and we do all your marketing thinking for you. We take on full responsibility and accountability for your marketing as part of your extended leadership team, and make sure that marketing is no longer a headache you could do without.
A Marketing Advisor
For when you've got some marketing activity up and running already, but you're not quite sure if it's doing everything it could (or should). We help you stress-test what you've already got going and tackle any specific marketing challenges you've got. We'll be there to constructively critique or reshape things where needed but we won't change things for the sake of it - if you're already being awesome we'll let you know too.
Ultimately as your marketing advisor we'll help ensure you're getting bang for your marketing buck and that marketing delivers the value you and your business needs. Simple, really.
A Marketing Coach
For when you want to make sure your marketing team is firing on all cylinders. If you've got big aspirations and big targets that marketing needs to support hiring junior marketers to take on that responsibility won't do the trick. However it's often the route businesses take.
But we aren't here to replace anyone. As your marketing coach we'll be on hand to up-skill, encourage and educate your in-house marketers in the ways of successful B2B marketing and get them operating at the level you need them to. We'll help them get more out of their role, progress in their careers and in turn ensure you and your business get what you need - marketing value - out of them. It's a win-win for everyone.