Marketing Brain Power

For getting your (marketing) house in order


Hope isn't a strategy.


But when it comes to marketing that's often how businesses choose to operate. Maybe it's even how your business operates?

Knowing you need to hit a number or deliver some results and then hoping some "nice content" or a quick email campaign will cut the mustard will most probably leave your mustard un-cut.

If you skip straight from an idea of a number to hit to delivering marketing activity you'll miss out all the important thinking that needs to go in the middle; What are your measures of success? Who are you targeting? What are you actually going to say to them? And why should they care?

You need to lay solid foundations and have a proper strategy in place if you want to be in with any chance of marketing success...


Fail to prepare, prepare to fail.


Whether it's your first foray into building a marketing strategy, you need to stress-test what you've already got in place, or you just need a sounding board/shoulder to cry on we'll let you crack open our heads and scoop out the required marketing brain power.

This isn't a one-size-fits-all thing either. We ain't ticking boxes and just slapping your company's logo on the same strategy as everyone else over here. No way Jose.

The support we provide you is as unique as you and your business are. You'll get our full attention and get exactly what it is you need.

And who wouldn’t want that?



So, what does Marketing Brain Power actually "look" like, then?


It'll vary based on you, your business and what you need to achieve (obviously) but what we do in terms of marketing brain power can be generally split into two camps, One-Off and Ongoing:

One-Off Marketing Brain Power

 

This is all about building those solid strategic foundations for your marketing.

Using our very own framework - not a process, too rigid - for building marketing strategy that we've developed over the years we'll do a series of deep-dive workshops with you and your senior team. In these workshops we'll pick apart the why, who, what and how of your business and then pull it all back together into a coherent strategy.

 

We'll cover off:

  • The Point. Why your business exists and what good looks like for marketing
  • The Players. Those key individuals and organisations you need to cater for in your marketing
  • Messages. What you say to 'The Players' to encourage them to do what you want them to
  • Methods. The tactics and activities that will get the right messages to the right players to deliver the point

 

(We aren't just throwing this together, you know.

But if you're still not clear on exactly WHAT you'll get we can show you an example if you like?

Just get in touch and we can walk you through it)

 

And the best part? It's all a no-obligation, one-off project.

You're not tied into anything and you get a fully formed marketing strategy. Heck, you can do what you want with the strategy we build together - it's yours after all - we're not precious about stuff like that, we just want you to get your marketing right.

But if you do want us to stick around, then we can talk about some Ongoing Marketing Brain Power...




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And don't just take our word for it...


'Our ears pricked up when we saw the awesome content Sharper was generating on LinkedIn and we asked them to build a demand generation strategy for us.

They didn't disappoint.

Very quickly they gained a deep understanding of our customers and explained how to engage them in a compelling and authentic way with content that shows off different components of our business' purpose, values and products.'

Freddie Tilbrook, Founder & MD, SwattUp

 


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Ongoing Marketing Brain Power

 

This is all about horses for courses, and can be as light or as heavy touch as you need it to be. But when we're doing this for other clients they seem to need us to be one of three things:

 

A Virtual CMO

For when you KNOW you need to be doing marketing, but you just haven't got the time, head space, or expertise to tackle it properly. Rather than muddle through on your own you give us your marketing challenges and we do all your marketing thinking for you. We take on full responsibility and accountability for your marketing as part of your extended leadership team, and make sure that marketing is no longer a headache you could do without.

 

A Marketing Advisor

For when you've got some marketing activity up and running already, but you're not quite sure if it's doing everything it could (or should). We help you stress-test what you've already got going and tackle any specific marketing challenges you've got. We'll be there to constructively critique or reshape things where needed but we won't change things for the sake of it - if you're already being awesome we'll let you know too.

Ultimately as your marketing advisor we'll help ensure you're getting bang for your marketing buck and that marketing delivers the value you and your business needs. Simple, really.

 

A Marketing Coach

For when you want to make sure your marketing team is firing on all cylinders. If you've got big aspirations and big targets that marketing needs to support hiring junior marketers to take on that responsibility won't do the trick. However it's often the route businesses take.

But we aren't here to replace anyone. As your marketing coach we'll be on hand to up-skill, encourage and educate your in-house marketers in the ways of successful B2B marketing and get them operating at the level you need them to. We'll help them get more out of their role, progress in their careers and in turn ensure you and your business get what you need - marketing value - out of them. It's a win-win for everyone.

 



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Marketing Brain Power: Blogs

We walk the walk and we talk the talk. Check out some of our latest blogs that tap into different areas we'd address when we're dishing out some marketing brain power for you

Lead Gen: Value, Worth, Quality and Quantity

How to take on your CEO and win

How to: Build a Lead Generation Machine

Solving the MDF conundrum