---
title: Our blog | Paula Pralus
description: Senior Marketing Program Manager
image: https://sharperb2b.com/hubfs/Assets/Imagery/Featured%20Thumbnails/Featured%20home%20page%20image%20.png
---

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# Our Blog

Our latest expert views, industry musings, and super-useful guides.

## Posts by Paula Pralus:

 Senior Marketing Program Manager

## [![](https://sharperb2b.com/hs-fs/hubfs/Honeymoon%20AI%20bw%20featured%20images.png?width=263&height=351&name=Honeymoon%20AI%20bw%20featured%20images.png) September 2026 “The honeymoon is over, AI. Now pay up!” – Every B2B Tech CFO](https://sharperb2b.com/our-blog/the-honeymoon-is-over-ai.-now-pay-up-every-b2b-tech-cfo)

## [![Generic IT man with thumbs up](https://sharperb2b.com/hs-fs/hubfs/Your%20tech%20buyer%20personas%20are%20outdated.png?width=263&height=351&name=Your%20tech%20buyer%20personas%20are%20outdated.png) August 2026 Your B2B Tech Buyer Personas are (Probably) Outdated](https://sharperb2b.com/our-blog/your-b2b-tech-buyer-personas-are-probably-outdated)

## [![Invisible man](https://sharperb2b.com/hs-fs/hubfs/Screenshot%202026-06-11%20144613.png?width=263&height=351&name=Screenshot%202026-06-11%20144613.png) June 2026 Did you know 70% of your B2B buyer’s journey happens without you?](https://sharperb2b.com/our-blog/did-you-know-70-of-your-b2b-buyers-journey-happens-without-you)

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