--- title: Our blog | Russ Powell (5) description: Founder / MD (5) image: https://sharperb2b.com/hubfs/Assets/Imagery/Featured%20Thumbnails/Featured%20home%20page%20image%20.png --- [Skip to content](https://sharperb2b.com/our-blog/author/russ-powell/page/5#main-content) [![New Icon](https://sharperb2b.com/hs-fs/hubfs/Assets/Logos/Brand/New%20Icon.png?width=32&height=58&name=New%20Icon.png) ![Sharper B2B Marketing](https://sharperb2b.com/hubfs/Assets/Logos/Brand/SHARPER_logo.svg)](https://sharperb2b.com/) Fresh Ideas and Firepower™ Menu - What we do - [B2B Marketing C.O.L.A.](https://sharperb2b.com/b2b-marketing-cola) - [Dark Mode Day™](https://sharperb2b.com/dark-mode-day) - [Research & Intelligence](https://sharperb2b.com/research-and-intelligence) - [Channel, Partner, and Ecosystem Marketing](https://sharperb2b.com/channel-partner-and-ecosystem-marketing) - [The Bench (coming soon)](https://sharperb2b.com/lets-talk) - [Capsule (coming soon)](https://sharperb2b.com/lets-talk) - [Our work](https://sharperb2b.com/our-work/case-studies) - Brain food - [The 3 Poiiinter newsletter](https://sharperb2b.com/sign-up-for-the-3-poiiinter-newsletter) - [Channel Marketing Champs - The Podcast](https://sharperb2b.com/channel-marketing-champs) - [Blog](https://sharperb2b.com/our-blog) - [Marketing Against Mundanity](https://marketingagainstmundanity.com/) - About us - [Who are we?](https://sharperb2b.com/who-are-we) - [Join the team](https://sharperb2b.com/join-the-team) - [View Brochure](https://sharperb2b.com/hubfs/The%20Sharper%20Difference%20-%20Intro%20Deck%202026%201%20+%203mm.pdf) - [Let's talk](https://sharperb2b.com/lets-talk) # Our Blog Our latest expert views, industry musings, and super-useful guides. ## Posts by Russ Powell: Founder / MD ## [![](https://sharperb2b.com/hs-fs/hubfs/3%20reasons%20to%20not%20ABM%20263x351.jpg?width=263&height=351&name=3%20reasons%20to%20not%20ABM%20263x351.jpg) May 2022 3 Reasons NOT to do ABM](https://sharperb2b.com/our-blog/3-reasons-not-to-do-abm) ## [![](https://sharperb2b.com/hs-fs/hubfs/lead%20gen%20value%20worth%20quality%20263x351.jpg?width=263&height=351&name=lead%20gen%20value%20worth%20quality%20263x351.jpg) May 2022 Lead Gen: Value, Worth, Quality & Quantity](https://sharperb2b.com/our-blog/lead-gen-value-worth-quality-quantity) ## [![](https://sharperb2b.com/hs-fs/hubfs/immutable%20laws%20of%20brand%20263x351.jpg?width=263&height=351&name=immutable%20laws%20of%20brand%20263x351.jpg) April 2022 The Two Immutable Laws of ‘Brand’](https://sharperb2b.com/our-blog/the-two-immutable-laws-of-brand) ## [![](https://sharperb2b.com/hs-fs/hubfs/7%20Cs%20of%20creativity%20263x351.jpg?width=263&height=351&name=7%20Cs%20of%20creativity%20263x351.jpg) January 2022 Ahoy there: How to sail the 7 C’s of Creativity](https://sharperb2b.com/our-blog/ahoy-there-how-to-sail-the-7-cs-of-creativity) ## [![](https://sharperb2b.com/hs-fs/hubfs/Problem%20with%20KPIs%20263x351.jpg?width=263&height=351&name=Problem%20with%20KPIs%20263x351.jpg) January 2022 The problem with marketing KPIs](https://sharperb2b.com/our-blog/the-problem-with-marketing-kpis) ## [![](https://sharperb2b.com/hs-fs/hubfs/create%20the%20worst%20M-strategy%20263x351.jpg?width=263&height=351&name=create%20the%20worst%20M-strategy%20263x351.jpg) December 2021 How To: Create the WORST B2B marketing strategy EVER…in 5 easy steps](https://sharperb2b.com/our-blog/how-to-create-the-worst-b2b-marketing-strategy-ever-in-5-easy-steps) ## [![](https://sharperb2b.com/hs-fs/hubfs/marketing%20spring%20clean%20263x351.jpg?width=263&height=351&name=marketing%20spring%20clean%20263x351.jpg) April 2021 Ready for a marketing spring clean?](https://sharperb2b.com/our-blog/ready-for-a-marketing-spring-clean) ## [![](https://sharperb2b.com/hs-fs/hubfs/5%20marketing%20love%20languages%20263x351.jpg?width=263&height=351&name=5%20marketing%20love%20languages%20263x351.jpg) February 2021 The 5 love languages (and how marketers can speak them)](https://sharperb2b.com/our-blog/the-5-love-languages-and-how-marketers-can-speak-them) [Prev](https://sharperb2b.com/our-blog/author/russ-powell/page/4) [1](https://sharperb2b.com/our-blog) [2](https://sharperb2b.com/our-blog/author/russ-powell/page/2) [3](https://sharperb2b.com/our-blog/author/russ-powell/page/3) [4](https://sharperb2b.com/our-blog/author/russ-powell/page/4) [5](https://sharperb2b.com/our-blog/author/russ-powell/page/5) Next ## Need Fresh Ideas & Firepower™ to make you and your B2B marketing sharper? 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