---
title: Our blog
description: Our blog
image: https://sharperb2b.com/hubfs/Assets/Imagery/Featured%20Thumbnails/Featured%20home%20page%20image%20.png
---

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# Our Blog

Our latest expert views, industry musings, and super-useful guides.

## [![Person dressed as a ghost](https://sharperb2b.com/hs-fs/hubfs/Jades%20AI%20blog%20featured%20image.png?width=263&height=351&name=Jades%20AI%20blog%20featured%20image.png) October 2026 The Ghost in the Machine: What AI Really Thinks of Marketers](https://sharperb2b.com/our-blog/the-ghost-in-the-machine-what-ai-really-thinks-of-marketers)

## [![Road sign with directions to nowhere, somewhere, over there, no idea](https://sharperb2b.com/hs-fs/hubfs/Tactic%20Trap%20blog%20Featured%20image.png?width=263&height=351&name=Tactic%20Trap%20blog%20Featured%20image.png) September 2026 How to avoid falling into the “Tactic Trap”](https://sharperb2b.com/our-blog/how-to-avoid-falling-into-the-tactic-trap)

## [![](https://sharperb2b.com/hs-fs/hubfs/Honeymoon%20AI%20bw%20featured%20images.png?width=263&height=351&name=Honeymoon%20AI%20bw%20featured%20images.png) September 2026 “The honeymoon is over, AI. Now pay up!” – Every B2B Tech CFO](https://sharperb2b.com/our-blog/the-honeymoon-is-over-ai.-now-pay-up-every-b2b-tech-cfo)

## [![](https://sharperb2b.com/hs-fs/hubfs/Blunter%20blog.png?width=263&height=351&name=Blunter%20blog.png) August 2026 Blunter Messaging = Sharper B2B Marketing](https://sharperb2b.com/our-blog/blunter-messaging-sharper-b2b-marketing)

## [![](https://sharperb2b.com/hs-fs/hubfs/Domino%20effect%20blog%20featured%20image.png?width=263&height=351&name=Domino%20effect%20blog%20featured%20image.png) August 2026 The Domino Effect: Why Retargeting is LinkedIn’s Most Powerful Feature](https://sharperb2b.com/our-blog/the-domino-effect-why-retargeting-is-linkedins-most-powerful-feature)

## [![Generic IT man with thumbs up](https://sharperb2b.com/hs-fs/hubfs/Your%20tech%20buyer%20personas%20are%20outdated.png?width=263&height=351&name=Your%20tech%20buyer%20personas%20are%20outdated.png) August 2026 Your B2B Tech Buyer Personas are (Probably) Outdated](https://sharperb2b.com/our-blog/your-b2b-tech-buyer-personas-are-probably-outdated)

## [![Sharper Summer Supper Club at Stem + Stem](https://sharperb2b.com/hs-fs/hubfs/Supper%20club%20header%20image.png?width=263&height=351&name=Supper%20club%20header%20image.png) July 2026 The Sharper Summer Supper Club: Our Favourite Night of the Year](https://sharperb2b.com/our-blog/the-sharper-summer-supper-club-our-favourite-night-of-the-year)

## [![Elliott King, VP of Marketing at Turtl](https://sharperb2b.com/hs-fs/hubfs/Screenshot%202026-07-23%20163807.png?width=263&height=351&name=Screenshot%202026-07-23%20163807.png) July 2026 Marketing Metrics vs. Commercial Reality](https://sharperb2b.com/our-blog/marketing-metrics-vs.-commercial-reality)

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