--- title: Our blog (6) description: Our blog (6) image: https://sharperb2b.com/hubfs/Assets/Imagery/Featured%20Thumbnails/Featured%20home%20page%20image%20.png --- [Skip to content](https://sharperb2b.com/our-blog/page/6#main-content) [![New Icon](https://sharperb2b.com/hs-fs/hubfs/Assets/Logos/Brand/New%20Icon.png?width=32&height=58&name=New%20Icon.png) ![Sharper B2B Marketing](https://sharperb2b.com/hubfs/Assets/Logos/Brand/SHARPER_logo.svg)](https://sharperb2b.com/) Fresh Ideas and Firepower™ Menu - What we do - [B2B Marketing C.O.L.A.](https://sharperb2b.com/b2b-marketing-cola) - [Dark Mode Day™](https://sharperb2b.com/dark-mode-day) - [Research & Intelligence](https://sharperb2b.com/research-and-intelligence) - [Channel, Partner, and Ecosystem Marketing](https://sharperb2b.com/channel-partner-and-ecosystem-marketing) - [The Bench (coming soon)](https://sharperb2b.com/lets-talk) - [Capsule (coming soon)](https://sharperb2b.com/lets-talk) - [Our work](https://sharperb2b.com/our-work/case-studies) - Brain food - [The 3 Poiiinter newsletter](https://sharperb2b.com/sign-up-for-the-3-poiiinter-newsletter) - [Channel Marketing Champs - The Podcast](https://sharperb2b.com/channel-marketing-champs) - [Blog](https://sharperb2b.com/our-blog) - [Marketing Against Mundanity](https://marketingagainstmundanity.com/) - About us - [Who are we?](https://sharperb2b.com/who-are-we) - [Join the team](https://sharperb2b.com/join-the-team) - [Let's talk](https://sharperb2b.com/lets-talk) # Our Blog Our latest expert views, industry musings, and super-useful guides. ## [![](https://sharperb2b.com/hs-fs/hubfs/lead%20scoring%20263x351.jpg?width=263&height=351&name=lead%20scoring%20263x351.jpg) July 2022 Lead Scoring: Why Collaboration and Patience is the Winning Formula](https://sharperb2b.com/our-blog/lead-scoring-why-collaboration-and-patience-is-the-winning-formula) ## [![](https://sharperb2b.com/hs-fs/hubfs/7%20terms%20marketers%20need%20to%20know%20263x351.jpg?width=263&height=351&name=7%20terms%20marketers%20need%20to%20know%20263x351.jpg) June 2022 7 Business Terms Marketers Need to Know (If They Want to be Taken Seriously)](https://sharperb2b.com/our-blog/7-business-terms-marketers-need-to-know) ## [![](https://sharperb2b.com/hs-fs/hubfs/the%20b2b%20book%20club%20263x351.jpg?width=263&height=351&name=the%20b2b%20book%20club%20263x351.jpg) June 2022 The B2B Book Club: 8 Recommendations from our MD](https://sharperb2b.com/our-blog/the-b2b-book-club-8-recommendations-from-our-md) ## [![](https://sharperb2b.com/hs-fs/hubfs/the%20three%20types%20of%20value%20263x351.jpg?width=263&height=351&name=the%20three%20types%20of%20value%20263x351.jpg) May 2022 Did you know there are only 3 types of value?](https://sharperb2b.com/our-blog/did-you-know-there-are-only-3-types-of-value) ## [![](https://sharperb2b.com/hs-fs/hubfs/make%20people%20care%20about%20marketing%20again%20263x351.jpg?width=263&height=351&name=make%20people%20care%20about%20marketing%20again%20263x351.jpg) May 2022 3 ways to make people care about marketing again.](https://sharperb2b.com/our-blog/3-ways-to-make-people-care-about-marketing-again) ## [![](https://sharperb2b.com/hs-fs/hubfs/3%20reasons%20to%20not%20ABM%20263x351.jpg?width=263&height=351&name=3%20reasons%20to%20not%20ABM%20263x351.jpg) May 2022 3 Reasons NOT to do ABM](https://sharperb2b.com/our-blog/3-reasons-not-to-do-abm) ## [![](https://sharperb2b.com/hs-fs/hubfs/lead%20gen%20value%20worth%20quality%20263x351.jpg?width=263&height=351&name=lead%20gen%20value%20worth%20quality%20263x351.jpg) May 2022 Lead Gen: Value, Worth, Quality & Quantity](https://sharperb2b.com/our-blog/lead-gen-value-worth-quality-quantity) ## [![](https://sharperb2b.com/hs-fs/hubfs/immutable%20laws%20of%20brand%20263x351.jpg?width=263&height=351&name=immutable%20laws%20of%20brand%20263x351.jpg) April 2022 The Two Immutable Laws of ‘Brand’](https://sharperb2b.com/our-blog/the-two-immutable-laws-of-brand) [Prev](https://sharperb2b.com/our-blog/page/5) [3](https://sharperb2b.com/our-blog/page/3) [4](https://sharperb2b.com/our-blog/page/4) [5](https://sharperb2b.com/our-blog/page/5) [6](https://sharperb2b.com/our-blog/page/6) [7](https://sharperb2b.com/our-blog/page/7) [Next](https://sharperb2b.com/our-blog/page/7) ## Need Fresh Ideas & Firepower™ to make you and your B2B marketing sharper? 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