Business

Ahoy there: How to sail the 7 C’s of Creativity


BEFORE YOU START: You should know that this blog post is a special one. Why? Because it was co-created by Russ, our MD and the truly wonderful Zoe Hominick,  Head of Business Marketing and CEX at O2 (Telefonica UK) following presentations they both did on the subject of creativity for the lovely people at The […]


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The problem with marketing KPIs


We are awash with marketing KPIs. We’ve got them coming out of our ears. We can’t move for the flipping things. They’re absolutely everywhere. Every activity, every channel, every tactic has their own special set of three letter acronyms (or TLAs if you want to get meta) that tell you how things are going and […]


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Ready for a marketing spring clean?


The sun is shining, the daffodils are blooming and we’re feeling like Spring is in the air (although we are in the UK, so it could be snowing next weekend…) As the days get longer and the weather gets warmer, the windows get pushed open, marigolds get pulled on (if they’re pink fluffy ones, we’re […]


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How To: Create the WORST B2B marketing strategy EVER…in 5 easy steps


Ahhh, B2B Marketing strategy. That tricky beast that has swallowed up, digested and then spat out many a good marketer and business who’ve tangled with it. There are loads (106 million google search results at time of writing to be precise) of blogs, presentations, courses and general sources of advice out there that claim to […]


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The 5 love languages (and how marketers can speak them)


If you haven’t heard of love languages, where have you been? Probably not watching Romcoms or reading gossip columns like us, so we’ll move on… For those that don’t know (or a reminder if you needed it), Dr. Gary Chapman introduced the concept in his #1 New York Times Bestselling book, ‘The 5 Love Languages’. […]


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B2B TV ads: Who’s getting it right (and wrong)?


Has your TV viewing time and the depth of the bum dent in your sofa both increased over the last few weeks? Ours has. Can’t think why… But in amongst those extra minutes and hours in front of the box we’ve noticed something. A trend if you will. There seem to be more and more […]


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Marketing isn’t the problem. You (probably) are…


When we have a chin wag with a client for the first time and discuss their approach to marketing, they usually slot into one of the following four mindsets:   “We’ve not done marketing in any way before. Help us!” “We tried, but marketing doesn’t really work”. “We need to shake up/re-think our marketing activity.” […]


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3 Top Tips for Planning (when the world’s a mess)


If this year has taught us anything it’s to expect the unexpected. Whilst that may be a fair view to take in a general sense, your MD or CEO is probably going to need a little more meat on the bone of a marketing strategy that’s going to drive your business forward, right?    Just buffeting about on the winds of change and dealing with […]


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StartUp marketing 101: the podcasts to get you started


In the second of our StartUp marketing series, we’ll be delighting your ear drums and getting your brain cogs whirring with some knowledge-filled audio delights… otherwise known as Podcasts. Now, we’re not just jumping on the podcast bangwagon ‘coz that’s what all the cool kids do’… we actually do love a Podcast here at Sharper […]


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To infinity and beyond. #SharpUp for StartUps


The countdown’s over, we’ve taken our protein pills, put our helmets on, and we have ignition. There’s no need to watch this “space” any longer because we’re super excited to announce the launch of #SharpUp for StartUps our new range of services exclusively for StartUps.   Why is #SharpUp just for StartUps? It’s a strange […]


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