Marketing

StartUp marketing 101: the podcasts to get you started


In the second of our StartUp marketing series, we’ll be delighting your ear drums and getting your brain cogs whirring with some knowledge-filled audio delights… otherwise known as Podcasts. Now, we’re not just jumping on the podcast bangwagon ‘coz that’s what all the cool kids do’… we actually do love a Podcast here at Sharper […]


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To infinity and beyond. #SharpUp for StartUps


The countdown’s over, we’ve taken our protein pills, put our helmets on, and we have ignition. There’s no need to watch this “space” any longer because we’re super excited to announce the launch of #SharpUp for StartUps our new range of services exclusively for StartUps.   Why is #SharpUp just for StartUps? It’s a strange […]


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StartUp marketing 101: the blogs to get you started


If you’re an inhabitant of StartUp land your plates invariably full. You’re spinning other plates too, while probably juggling at the same time. You’re busy. And with so much on the go at one time, certain things can slip down your to do list. Like marketing. Which is a shame because you know you NEED […]


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Lead Gen: Value, Worth, Quality & Quantity


The lack of physical events this year has left many a B2B marketer or sales director staring at a gaping hole where their sales pipeline used to be and thinking to themselves “What the actual flip?!”. The volume of leads these event-centric businesses have been able to generate has tanked. But underneath that tanking lies […]


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The Marketing Horror Show: Spine-tingling lessons from your favourite creepy characters


Carve your pumpkins, turn off your lights, and grab a big bowl of sweeties because it’s time to get all Halloweenish with Sharper. Enter, if you dare, into a murky world of ghoulish characters, spooky situations and tenuous links to marketing best-practice. You’ve probably never considered what you could learn from your favourite horror characters […]


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The B2B Book Club: 8 Recommendations from our MD


Books are awesome, right? Marketing’s also pretty sweet too, yeah? So, what better topic for your favourite book-worm marketing-nerds (that’s us, by the way) to write a blog about and maybe even start our very own book club, hey? It’s a match made in heaven. So, we got our MD, Russ to give us his […]


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Marketers aren’t Magic…


‘‘Abracadabra”… surprisingly enough we don’t prance around Sharper HQ casting spells to get our  work done (although we’d happily use a ‘Wingardium LeviOsa’ spell or two to fetch a cup of tea or another pink lady apple) So, when it comes to being briefed as a marketer – and this will ring true for those […]


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LinkedIn? Completed it, mate…


Automating the messages you send your connections on LinkedIn is just amazing isn’t it? Never have you been able to bombard, annoy and pester so many people with such ease. Properly qualifying leads and building real connections with people? Pah! Only suckers are doing that. The real 10 X-ers, growth gurus and marketing jedi/ninjas out […]


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Mirror mirror on the wall: let’s rid your marketing of vanity metrics once and for all


We’ve all heard the quotes about “such and such is vanity, the other thing is sanity, and this last doo-da is reality”, right? The whole vanity/sanity/reality paradigm has been applied time and time again in many different ways. If it’s so well known though, why do so many businesses and their marketers still stick with […]


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How to take on your CEO and win


We’ve all been there, right? You know that you need to freshen up your brand and give your messaging and tone of voice a good once over, but you face an uphill battle to convince your CEO or Leadership team. “Why should we move away from a corporate style of doing stuff? We’re a business […]


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