Research & Intelligence
Giving you the firmest foundations for your B2B tech marketing whilst pinpointing the opportunities for you to exploit (before anyone else).
No more dodgy data.
No more stabs in the dark.
No more guess work and “gut feel”.
Just the intelligence, insights, and impetus you need to succeed...

Build a foundation for your marketing.
We know research is the to-do list item that always find itself at the bottom. The "when I've got time" but the time never materialises.
But without up-to-date, thorough intelligence informing your marketing, you're at danger of sending out messages into the abyss.
That's where we can help.
“Thank you, Sharper for the comprehensive report.
The depth of insights is truly impressive and have already sparked valuable internal discussions.”
Angela Meringolo, Marketing Manager, Coface BI

Telematic Research
Like normal research, just much better
Like the telematics in a car (or whatever your preferred mode of transport is) we use real-time data and intelligence to give you the clear, concise, and carefully considered plan for unlocking growth and delivering game-changing marketing. Thanks to our deep and varied B2B tech experience, strategic skill, and the fact we're actual humans who understand relevance and context, we give you the information, data, and plan of attack you REALLY need from your research.
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“Triple I” Feeds
Intelligence. Insights. Impetus.
A continual and consistent flow of useful and usable intelligence and insights. But that’s only the first 2 I’s. We then layer on a detailed view of the “so what?” that teases out the opportunities for you hiding in plain sight, giving you the impetus to make the most of them. You get a better, more effective ability to react to market shifts, and quickly outpace and outperform your competition as a result. You’ll move first. You’ll move fast. You’ll win.
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Channel Health Check
Your quickest route to partner “win-wins”
First off, you get an objective, unbiased analysis of the health of your partner ecosystem and activity. But then comes the REALLY good bit… You’ll then get an actionable roadmap giving you clarity on what to do now, next, and in the near-future to deliver measurable, meaningful success to, through, with, and for your partner ecosystem. More revenue, more opportunities, and an ecosystem in perfect alignment. What’s not to love about that?
Find out moreQuickfire Case Studies:
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Who? A global risk intelligence provider
What did they need? To understand their competitive position, sharpen their messaging, and identify where to win in a crowded Business Information market.
How did we help? We combined deep competitor intelligence with data-driven market analysis to provide a comprehensive research report that examined six major competitors across pricing, product offering, SEO visibility, messaging, and acquisition journeys.
What was the end result? The final report delivered a clear view of the market landscape, 30+ strategic recommendations, and a roadmap for BI growth in 2025, empowering Coface to refine its marketing strategy, elevate product messaging, and compete more confidently in the UK market.
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Who? A leading technology distributo
What did they need? To identify the most effective digital channels, content opportunities, and engagement strategies for promoting cybersecurity and infrastructure solutions to SMB IT buyers.=
How did we help? We combined market intelligence, competitor analysis and audience research to build a practical activation framework.
What was the end result? The final playbook delivered a clear view of where SMB IT buyers consume information, how competitors engage target audiences, and where Arrow Electronics can differentiate future Citrix and Symantec campaigns through more targeted, persona-led digital activation.
Need to explore new horizons with the help of our Research & Intelligence skills?
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