--- title: Home description: Sharper B2B Marketing gives you the Fresh Ideas & Firepower to make your marketing Sharper. Smarter strategy, creative campaigns and measurable B2B growth. image: https://sharperb2b.com/hubfs/Assets/Imagery/Featured%20Thumbnails/Featured%20home%20page%20image%20.png --- [Skip to content](https://sharperb2b.com#main-content) [![New Icon](https://sharperb2b.com/hs-fs/hubfs/Assets/Logos/Brand/New%20Icon.png?width=32&height=58&name=New%20Icon.png) ![Sharper B2B Marketing](https://sharperb2b.com/hubfs/Assets/Logos/Brand/SHARPER_logo.svg)](https://sharperb2b.com/?hsLang=en) Fresh Ideas and Firepower™ Menu - What we do - [B2B Marketing C.O.L.A.](https://sharperb2b.com/b2b-marketing-cola?hsLang=en) - [Dark Mode Day™](https://sharperb2b.com/dark-mode-day?hsLang=en) - [Research & Intelligence](https://sharperb2b.com/research-and-intelligence?hsLang=en) - [Channel, Partner, and Ecosystem Marketing](https://sharperb2b.com/channel-partner-and-ecosystem-marketing?hsLang=en) - [The Bench (coming soon)](https://sharperb2b.com/lets-talk?hsLang=en) - [Capsule (coming soon)](https://sharperb2b.com/lets-talk?hsLang=en) - [Our work](https://sharperb2b.com/our-work/case-studies?hsLang=en) - Brain food - [The 3 Poiiinter newsletter](https://sharperb2b.com/sign-up-for-the-3-poiiinter-newsletter?hsLang=en) - [Channel Marketing Champs - The Podcast](https://sharperb2b.com/channel-marketing-champs?hsLang=en) - [Blog](https://sharperb2b.com/our-blog?hsLang=en) - [Marketing Against Mundanity](https://marketingagainstmundanity.com/) - About us - [Who are we?](https://sharperb2b.com/who-are-we?hsLang=en) - [Join the team](https://sharperb2b.com/join-the-team?hsLang=en) - [Let's talk](https://sharperb2b.com/lets-talk?hsLang=en) ![Header Image Plato 970x720 27Mar](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Header%20Image%20Plato%20970x720%2027Mar.png?width=970&height=720&name=Header%20Image%20Plato%20970x720%2027Mar.png) # **Fresh Ideas & Firepower™** to make you and your B2B marketing sharper. Which is all about: **Standing out** and grabbing the right people's attention. Delivering the results your business actually cares about. And tackling (and solving) your complex marketing challenges.  **How?** It's all thanks to our one-of-a-kind blend of Fearless Creativity, Clever Strategy, Advanced Data Science, and specialist B2B tech expertise. So whether you're going direct or working alongside your partners, we're the B2B marketing agency that will give you the Fresh Ideas & Firepower to make you and your B2B marketing sharper.  **Get in touch.** *Brief us in.* See the results.  (Before your competition do)   [Let's talk...](https://sharperb2b.com/lets-talk?hsLang=en) ## How we make you and your B2B marketing sharper [Let's talk](https://sharperb2b.com/lets-talk?hsLang=en) ![black bulb](https://sharperb2b.com/hs-fs/hubfs/black%20bulb.png?width=300&height=300&name=black%20bulb.png) ### Dark Mode Day TM The bright ideas you need to light up your B2B marketing. [Go Dark with us...](https://sharperb2b.com/dark-mode-day?hsLang=en) ![Can1](https://sharperb2b.com/hs-fs/hubfs/Can1.png?width=1080&height=1080&name=Can1.png) ### B2B Marketing C.O.L.A. Creative Outcome-Led Activities. A refreshing approach to your B2B marketing. [Find your flavour...](https://sharperb2b.com/b2b-marketing-cola?hsLang=en) ![astronaut](https://sharperb2b.com/hs-fs/hubfs/astronaut.png?width=157&height=250&name=astronaut.png) ### Advanced Data Science Insights, intelligence, and insider info that give you the unfair advantage. [Discover how...](https://sharperb2b.com/research-and-intelligence?hsLang=en) ![trophy](https://sharperb2b.com/hs-fs/hubfs/trophy.png?width=142&height=250&name=trophy.png) ### Channel, Partner, & Ecosystem Marketing Unlock the potential, power and ROI of the channel like never before. [Show me how...](https://sharperb2b.com/channel-partner-and-ecosystem-marketing?hsLang=en) ![the bench](https://sharperb2b.com/hs-fs/hubfs/the%20bench.png?width=250&height=250&name=the%20bench.png) ### The Bench Quick, easy, hassle-free access to the dedicated hands-on support and B2B tech expertise you need for as long as you need it. Coming soon... ![Capsule800](https://sharperb2b.com/hs-fs/hubfs/Capsule800.png?width=158&height=250&name=Capsule800.png) ### Capsule Proven, potent, and high-impact campaigns and programs engineered specifically for scale ups. Coming soon... ## Why Sharper? ![website home page](https://sharperb2b.com/hs-fs/hubfs/website%20home%20page.png?width=2809&height=1503&name=website%20home%20page.png) ### ![FOC Globe 165x165](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/165x165%20images/FOC%20Globe%20165x165.png?width=165&height=165&name=FOC%20Globe%20165x165.png) ### We get your world (because it’s our world too) We’re all battle-hardened ex-client-side marketers, with deep and varied B2B tech expertise. We’ve basically created the agency we wish we could have worked with when we were in your shoes. ### ![FOC bike 165x165](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/165x165%20images/FOC%20bike%20165x165.png?width=165&height=165&name=FOC%20bike%20165x165.png) ### We take a fearlessly creative approach But we underpin **EVERYTHING** we do with metrics and measures of success. That way you know you’re getting serious bang for your marketing buck. We also deliver an average ROI of 1:63 and have the stats to prove it. ### ![lads](https://sharperb2b.com/hs-fs/hubfs/lads.png?width=165&height=135&name=lads.png) ### We’ve got a world-class NPS score of 9.3 And a CSAT score of 4.6/5. The 3 words our clients use to describe us most are: Creative, Supportive, and Fun. Yes, we’re easy to deal with but we’re also direct, challenging, and ask the hard questions needed to uncover the right answers. As any great agency partner should. [Learn more about us](https://sharperb2b.com/who-are-we?hsLang=en) ## Judge us by the company we keep: - ![Netapp](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/Netapp.png?width=130&height=50&name=Netapp.png) - ![Cloudbridge](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/Cloudbridge.png?width=130&height=50&name=Cloudbridge.png) - ![AWS](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/AWS.png?width=130&height=50&name=AWS.png) - ![Logicalis](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/Logicalis.png?width=130&height=50&name=Logicalis.png) - ![vmware](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/vmware.png?width=130&height=50&name=vmware.png) - ![ProAct](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/ProAct.png?width=130&height=50&name=ProAct.png) - ![Taxually](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/Taxually.png?width=130&height=50&name=Taxually.png) - ![panasonic logo](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/panasonic%20logo.png?width=130&height=50&name=panasonic%20logo.png) - ![SCC](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/SCC.png?width=130&height=50&name=SCC.png) - ![CDW](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/CDW.png?width=130&height=50&name=CDW.png) - ![TET](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/TET.png?width=130&height=50&name=TET.png) - ![VEEAM](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/VEEAM.png?width=130&height=50&name=VEEAM.png) - ![Dell](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/Dell.png?width=130&height=50&name=Dell.png) - ![lenovo](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Home/Client%20Logos/lenovo.png?width=130&height=50&name=lenovo.png) ## Our work [View our case studies](https://sharperb2b.com/our-work/case-studies?hsLang=en) - ### [![Proact halloween posters CS\_OurWork\_400-1](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Case%20Studies/Case%20studies/Proact%20halloween%20posters%20CS_OurWork_400-1.jpg?noresize&width=400&height=300&name=Proact%20halloween%20posters%20CS_OurWork_400-1.jpg) PROACT | NetApp Turning Fright Night into an ROI Delight...](https://sharperb2b.com/our-work/turning-fright-night-into-roi-delight?hsLang=en) - ### [![CDW\_Dell EMC Power drive CS\_OurWork\_400-1](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Case%20Studies/Case%20studies/CDW_Dell%20EMC%20Power%20drive%20CS_OurWork_400-1.jpg?noresize&width=400&height=300&name=CDW_Dell%20EMC%20Power%20drive%20CS_OurWork_400-1.jpg) CDW | Dell EMC Driving Cars, ROI and Revenue (one lap at a time)](https://sharperb2b.com/our-work/driving-cars-roi-and-revenue?hsLang=en) - ### [![Cloud Bridge Cloud senses CS\_OurWork\_400-1](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Case%20Studies/Case%20studies/Cloud%20Bridge%20Cloud%20senses%20CS_OurWork_400-1.jpg?noresize&width=400&height=300&name=Cloud%20Bridge%20Cloud%20senses%20CS_OurWork_400-1.jpg) Cloud Bridge | Spot by NetApp Making Sense of The Cloud (with award-winning DM)](https://sharperb2b.com/our-work/making-sense-of-the-cloud?hsLang=en) - ### [![Jamf & econocom case study](https://sharperb2b.com/hs-fs/hubfs/Jamf%20%26%20econocom%20case%20study%20(1).png?noresize&width=400&height=300&name=Jamf%20%26%20econocom%20case%20study%20(1).png) NetApp & Arrow Italia Perk Up Your Pipeline: Brewing Success with NetApp & Arrow Italia](https://sharperb2b.com/perk-up-your-pipeline-brewing-success-with-netapp-arrow-italia?hsLang=en) - ### [![Taxually amazon aggregators CS\_OurWork\_400](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Case%20Studies/Case%20studies/Taxually%20amazon%20aggregators%20CS_OurWork_400.jpg?noresize&width=400&height=300&name=Taxually%20amazon%20aggregators%20CS_OurWork_400.jpg) Taxually Turbo-charging Growth by Getting the Basics Right](https://sharperb2b.com/our-work/turbo-chargin-growth-by-getting-the-basics-right?hsLang=en) - ### [![Proact euros wall chart CS\_OurWork\_400](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Case%20Studies/Case%20studies/Proact%20euros%20wall%20chart%20CS_OurWork_400.jpg?noresize&width=400&height=300&name=Proact%20euros%20wall%20chart%20CS_OurWork_400.jpg) PROACT | NetApp Tapping "football fever" for some serious ROI](https://sharperb2b.com/our-work/the-next-evolution-in-gamified-campaigns?hsLang=en) - ### [![Spot, next evolution CS\_OurWork\_400](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Case%20Studies/Case%20studies/Spot%2c%20next%20evolution%20CS_OurWork_400.jpg?noresize&width=400&height=300&name=Spot%2c%20next%20evolution%20CS_OurWork_400.jpg) Spot by NetApp The Next Evolution in Gamified Campaigns](https://sharperb2b.com/our-work/the-next-evolution-in-gamified-campaigns?hsLang=en) - ### [![logicalis easter egg hunt CS\_OurWork\_400](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Case%20Studies/Case%20studies/logicalis%20easter%20egg%20hunt%20CS_OurWork_400.jpg?noresize&width=400&height=300&name=logicalis%20easter%20egg%20hunt%20CS_OurWork_400.jpg) NetApp | LOGICALIS Easter Egg-citement (and serious ROI)](https://sharperb2b.com/our-work/easter-egg-citement-and-serious-roi?hsLang=en) - ### [![toughbook chocbook CS\_OurWork\_400-1](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Case%20Studies/Case%20studies/toughbook%20chocbook%20CS_OurWork_400-1.jpg?noresize&width=400&height=300&name=toughbook%20chocbook%20CS_OurWork_400-1.jpg) Panasonic A Creative Solution to B2B Direct Mail](https://sharperb2b.com/our-work/a-creative-solution-to-b2b-direct-mail?hsLang=en) - ### [![SCC escape the vendor CS\_OurWork\_400](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Case%20Studies/Case%20studies/SCC%20escape%20the%20vendor%20CS_OurWork_400.jpg?noresize&width=400&height=300&name=SCC%20escape%20the%20vendor%20CS_OurWork_400.jpg) SCC | NetApp Retro Games and C-Suite Pains](https://sharperb2b.com/our-work/retro-games-and-c-suite-pains?hsLang=en) - ### [![q associate CS\_OurWork\_400](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Case%20Studies/Case%20studies/q%20associate%20CS_OurWork_400.jpg?noresize&width=400&height=300&name=q%20associate%20CS_OurWork_400.jpg) Q Associates | NetApp Festive Fun and Prizes To Be Won](https://sharperb2b.com/our-work/festive-fund-and-prizes-to-be-won?hsLang=en) - ### [![NetApp F1 Predictor CS\_OurWork\_400-1](https://sharperb2b.com/hs-fs/hubfs/Assets/Imagery/Case%20Studies/Case%20studies/NetApp%20F1%20Predictor%20CS_OurWork_400-1.jpg?noresize&width=400&height=300&name=NetApp%20F1%20Predictor%20CS_OurWork_400-1.jpg) NetApp Taking Pole Position for Audience Engagement](https://sharperb2b.com/our-work/taking-pole-position-for-audience-engagement?hsLang=en) - ### [![Jamf & econocom case study](https://sharperb2b.com/hs-fs/hubfs/Jamf%20%26%20econocom%20case%20study.png?noresize&width=400&height=300&name=Jamf%20%26%20econocom%20case%20study.png) Jamf & Econocom Science of Service: Capturing Apple-First IT Opportunities with Jamf & Econocom](https://sharperb2b.com/science-of-service-capturing-apple-first-it-opportunities-with-jamf-econocom?hsLang=en) ## **So, need to make you and your B2B marketing Sharper? We’re ready when you are.** [I'm ready right now](https://sharperb2b.com/lets-talk?hsLang=en) ## Our latest blogs [View all blog posts](https://sharperb2b.com/our-blog?hsLang=en) - ## [![Road sign with directions to nowhere, somewhere, over there, no idea](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/Tactic%20Trap%20blog%20Featured%20image.png) September 2026 Blog How to avoid falling into the “Tactic Trap”](https://sharperb2b.com/our-blog/how-to-avoid-falling-into-the-tactic-trap?hsLang=en) - ## [![](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/Honeymoons%20over%20AI-1.png) September 2026 Blog “The honeymoon is over, AI. Now pay up!” – Every B2B Tech CFO](https://sharperb2b.com/our-blog/the-honeymoon-is-over-ai.-now-pay-up-every-b2b-tech-cfo?hsLang=en) - ## [![](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/Blunter%20blog.png) August 2026 Blog Blunter Messaging = Sharper B2B Marketing](https://sharperb2b.com/our-blog/blunter-messaging-sharper-b2b-marketing?hsLang=en) ## Need Fresh Ideas & Firepower™ to make you and your B2B marketing sharper? [Let's talk](https://sharperb2b.com/lets-talk?hsLang=en) ![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Icon_Address.svg) ### Address Abbey House, 282 Farnborough Road, Farnborough, GU14 7NA ![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Icon%20awesome-phone-alt.svg) ### Speak to us now [Call us on Teams](https://teams.microsoft.com/l/call/0/0?users=russ.powell@sharperb2b.com,ben.congalton@sharperb2b.com,frank.edge@sharperb2b.com) ![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Iconmail.svg) ### Email hello@sharperb2b.com ![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Icon%20feather-thumbs-up.svg) ### Follow us - [![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/instagram.svg)](https://www.instagram.com/sharperb2b/) - [![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/linkedin.svg)](https://www.linkedin.com/company/sharper-b2b/) - [B2B Marketing C.O.L.A.](https://sharperb2b.com/b2b-marketing-cola) - [Dark Mode Day](https://sharperb2b.com/dark-mode-day) - [Advanced Data Science](https://sharperb2b.com/research-and-intelligence) - [Channel, Partner, and Ecosystem Marketing](https://sharperb2b.com/channel-partner-and-ecosystem-marketing) [Our Terms & Conditions](https://sharperb2b.com/terms-conditions?hsLang=en) Copyright © 2026 All rights reserved