--- title: Is it a bird? Is it a plane? No, it’s another great campaign from Sharper! description: Conker was aiming to outshine competitors in the logistics and warehousing markets by delivering value that resonates with their audience. image: https://sharperb2b.com/hubfs/conker%20scan%20man_OurWork_400.png --- [Skip to content](https://sharperb2b.com/our-work/conker-scan-man#main-content) [![New Icon](https://sharperb2b.com/hs-fs/hubfs/Assets/Logos/Brand/New%20Icon.png?width=32&height=58&name=New%20Icon.png) ![Sharper B2B Marketing](https://sharperb2b.com/hubfs/Assets/Logos/Brand/SHARPER_logo.svg)](https://sharperb2b.com/?hsLang=en) Fresh Ideas and Firepower™ Menu - What we do - [B2B Marketing C.O.L.A.](https://sharperb2b.com/b2b-marketing-cola?hsLang=en) - [Dark Mode Day™](https://sharperb2b.com/dark-mode-day?hsLang=en) - [Research & Intelligence](https://sharperb2b.com/research-and-intelligence?hsLang=en) - [Channel, Partner, and Ecosystem Marketing](https://sharperb2b.com/channel-partner-and-ecosystem-marketing?hsLang=en) - [The Bench (coming soon)](https://sharperb2b.com/lets-talk?hsLang=en) - [Capsule (coming soon)](https://sharperb2b.com/lets-talk?hsLang=en) - [Our work](https://sharperb2b.com/our-work/case-studies?hsLang=en) - Brain food - [The 3 Poiiinter newsletter](https://sharperb2b.com/sign-up-for-the-3-poiiinter-newsletter?hsLang=en) - [Channel Marketing Champs - The Podcast](https://sharperb2b.com/channel-marketing-champs?hsLang=en) - [Blog](https://sharperb2b.com/our-blog?hsLang=en) - [Marketing Against Mundanity](https://marketingagainstmundanity.com/) - About us - [Who are we?](https://sharperb2b.com/who-are-we?hsLang=en) - [Join the team](https://sharperb2b.com/join-the-team?hsLang=en) - [Let's talk](https://sharperb2b.com/lets-talk?hsLang=en) # Is it a bird? Is it a plane? No, it’s another great campaign from Sharper! Services: Wonderfully Creative Campaigns CLIENT - ![LOGO](https://sharperb2b.com/hs-fs/hubfs/LOGO.png?width=200&height=46&name=LOGO.png) ## Highlights Dave, the befuddled warehouse operative turned high-viz hero, showcased the power of Conker’s scanning tech and drove super-human results. 1:80 ROI 400+ Pipeline 142,000+ Reach - [The Challenge](https://sharperb2b.com/our-work/conker-scan-man#the-challenge) - [The Solution](https://sharperb2b.com/our-work/conker-scan-man#the-solution) - [The Results](https://sharperb2b.com/our-work/conker-scan-man#the-results) ## The Challenge Conker was on a mission to amplify their presence in the UK logistics and warehousing markets, particularly with their Wearables solutions. They were looking for fresh, creative campaigns that drive awareness and generate real results to support their Business Development and Key Account Teams. With a focus on their standout UK-based service, Conker’s aim was to outshine competitors by delivering value that resonates with their audience. The objectives of this campaign were to: - Increase awareness of Conker and their Wearable solutions - Generate pipeline for their internal teams to nurture. ![Scan man -Dave 18APR23-drop shadow](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/Scan%20man%20-Dave%2018APR23-drop%20shadow.png) ## The Solution First, say hello to Dave the confused and constrained warehouse operative. Worn down by battling the evil of slow processes and inefficient tech, it was only a matter of time before his alter ego, Scan Man - the hero in hi-viz every warehouse needs – was unleashed. A personification of the real-world benefits the Conker wearables give people, Scan Man was brought to life across five engaging video episodes, each showcasing the tangible benefits of Wearable tech whilst infusing some British wit to stay true to Conker’s brand roots. This multi-channel campaign was centred around the bespoke video content, with audience expansion and reach cranked up further through multiple, highly targeted streams of email activity, combined paid and organic social media campaigns, and some new-school PR outreach hustle.   ![Video stills](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/Video%20stills.jpg) ## The Results This caped crusader really delivered! With an impressive reach of 142,000+ and over 400 leads, the Scan Man beacon has cast its light far and wide. Here’s a quick peek at some specifics: - Combined PR circulation of 223,000 people ​(a conservative 10% readership equates to 22.3k reach) - 8,500+ email openers - 5,500+ unique visitors to the campaign landing page​ - 483 engaged contacts for direct follow up - On the socials: - 262% engagement rate increase​ - 135% reaction rate increase - 132% repost rate increase ![Scan man landing page](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/Scan%20man%20landing%20page.png) Here's what Russ Powell, Founder/MD, Sharper had to say... > “A truly super example of what can happen when you approach things in a creative way. The Adventures of Scan Man took a product launch campaign and flipped it on its head, driving phenomenal results. It’s not a bird, nor a plane, but a highly effective creative campaign.” ## **So, fancy making your B2B marketing Sharper? 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