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CLIENT
The Challenge
Conker was on a mission to amplify their presence in the UK logistics and warehousing markets, particularly with their Wearables solutions.
They were looking for fresh, creative campaigns that drive awareness and generate real results to support their Business Development and Key Account Teams. With a focus on their standout UK-based service, Conker’s aim was to outshine competitors by delivering value that resonates with their audience.
The objectives of this campaign were to:
- Increase awareness of Conker and their Wearable solutions
- Generate pipeline for their internal teams to nurture.
The Solution
First, say hello to Dave the confused and constrained warehouse operative.
Worn down by battling the evil of slow processes and inefficient tech, it was only a matter of time before his alter ego, Scan Man - the hero in hi-viz every warehouse needs – was unleashed.
A personification of the real-world benefits the Conker wearables give people, Scan Man was brought to life across five engaging video episodes, each showcasing the tangible benefits of Wearable tech whilst infusing some British wit to stay true to Conker’s brand roots.
This multi-channel campaign was centred around the bespoke video content, with audience expansion and reach cranked up further through multiple, highly targeted streams of email activity, combined paid and organic social media campaigns, and some new-school PR outreach hustle.
The Results
This caped crusader really delivered! With an impressive reach of 142,000+ and over 400 leads, the Scan Man beacon has cast its light far and wide.
Here’s a quick peek at some specifics:
- Combined PR circulation of 223,000 people (a conservative 10% readership equates to 22.3k reach)
- 8,500+ email openers
- 5,500+ unique visitors to the campaign landing page
- 483 engaged contacts for direct follow up
- On the socials:
- 262% engagement rate increase
- 135% reaction rate increase
- 132% repost rate increase
