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Wonderfully Creative Campaigns
For when you need great creative ideas and ROI-obsessed activities that get (and keep) the right people's attention.
Objectives > Tactics. Always.
So when it comes to building and executing B2B marketing campaigns (either directly or via channel partners), we combine the right mix of multi-channel activities to deliver what you need and drive marketing ROI.
Bring us your marketing challenges. Will give you the campaign-based solution.
We've got the B2B campaign bases covered across *takes a deep breath*:
- Email Campaigns (of all varieties), Social Campaigns (Organic & Paid), Digital/Interactive, Hub sites/Microsites, Direct Mail, Events (Physical, Virtual, & Hybrid), Digital Ads & Display, Print, Content Creation, Digital PR & Outreach, Telemarketing, Influencers Campaigns, Partner & Channel Campaigns, MDF Progams, and a Partridge in a pear tree
Take a look at our case studies (and the results they've delivered) to see the wonderfully creative campaigns in action.
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What's the challenge?
Fundamentally flawed.
That’s how you can describe the approach most B2B brands take to their marketing campaigns.
Churning out whitepapers.
Running dull webinars.
Trying to get unsuspecting victims to download gated one-pagers so you can then nurture them to death.
These things have their place, sure. But playing things safe and doing what you’ve always done will only ever get you the results you’ve always got.
Or worse.
B2B marketing is crying out for creativity. People - your target audience - are begging to be entertained, intrigued, and caught off guard. NEWS FLASH: You’re always marketing to people. With emotions, senses, and feelings. Not “business bots” who only operate on pure logic when they’re working.
And with competition fierce and the market noisier than ever, how are you going to cut through and make buyers take notice? By doing the same thing as everyone else?
Good luck…
Instead, shift focus to getting your brand and messages in front of your target audience in different, inventive, memorable ways (and reaping the ROI off the back of it).
How? Through Wonderfully Creative Campaigns, from Sharper.
How you can tap our award-winning creativity:
And use it to drive an average marketing ROI of 1:63.
£1 in. £63 back. Not too shabby, hey?
Let's talk
Big, Bold, Brave
B2B Ideas
"For when you need great creative ideas that truly connect with people"
What does that look/feel like?
- You get the entire Sharper team focused on your brand, your brief, and your target audience.
- You get a plethora of campaign ideas, approaches, and concepts that can be used to better engage your target audience.
- You get to truly connect what you do to who you do it for in different, inventive, and innovative ways.
High-Impact B2B
Brand Awareness
"For when you need to make some noise, make a splash, and make people take notice"
What does that look/feel like?
- You get awesome, impactful ideas that connect with your audience at a deeper level. This isn’t just “buy our stuff” stuff. This is about tapping into what makes your audience tick.
- You get creative, inventive, and innovative approaches to market.
- You get people talking about you and your brand, because they finally understand what you can do for them.
Truly Memorable B2B Demand-Gen Campaigns
"For when you need a campaign that grabs (and doesn’t let go of) people’s attention"
What does that look/feel like?
- You get your messages and offers to your audience in inventive, different, attention-grabbing ways.
- You get your brand lodged in people’s brain, so when the time to buy comes you’re their first port of call.
- You get a fully formed, ready-to-rock campaign “in a box” which you can use (and re-use) as your heart desires.
Next Level B2B
Lead Gen Campaigns
"For when you need high-quality, hyper relevant leads (and nothing else) in your sales pipeline"
What does that look/feel like?
- You get your marketing and sales teams aligned, inspired, and all pointed in the same direction
- You get hyper-targeted campaigns that pinpoint your ideal customers and start conversations.
- You get a fully formed, ready-to-rock campaign “in a box” which you can use (and re-use) as your heart desires.
B2B Sales Acceleration
"For when you need that first-touch sales support to build pipeline at pace"
What does that look/feel like?
- You get the dedicated support to turn that first spark of interest from a prospect into a fullblown conversation.
- You get people who know how to talk to people like people. No pitch slaps. No hard sell. Just the right encouragement and engagement to keep the dialogue going.
- You get high-quality opportunities that convert through your pipeline at pace, turbocharging marketing ROI.