Advanced Data Science
- A deeper, data-based understanding of your world.
- Better, clearer intelligence for decision making.
- Capitalise on your untapped opportunities, quickly.
Explore new horizons...

It's painfully simple; Poor data in. Poor results out. End of.
Without detailed, meaningful data acting as the foundation of your marketing you'll be floating around in a directionless space (at best).
Because no matter the marketing challenge you're facing it's a safe bet that the root cause is something to do with your data.
""The detail and rigour of the data work Sharper did was what made the difference.
Thanks to them we knew exactly who to target, what to say, how to say it, and where to execute for maximum impact. We left the competition in the dust and the results speak for themselves. [See the short case study further down the page]
Outstanding work that married the science with the art of marketing perfectly"
Thomas Maas, CRO, Taxually

How we help you explore new horizons:
We give you a deeper, data-based, diagnostic understanding of your world, better intelligence for decision making, and the ability to capitalise on untapped opportunities.
How?
Through the use of advanced, high-impact data science techniques.
We make use of your own, market, third party, and/or synthetic data and then apply novel modelling and extrapolation methods, and proprietary AI
Why?
So you can find the patterns, trends, intelligence, and "needles in haystacks" you wouldn't otherwise be able to.
Let's talk
Opportunity Spotting
How can you gain an unfair, first-movers advantage over your competition? By letting us show you what's coming and how to make the most it (before anyone else).
Using a range of novel and creative modelling techniques we analyse, interrogate, and extrapolate data to help you find those golden needles hidden in haystacks:
- Trend Analysis – The best way to get ahead of the competition? By knowing where the market is headed before they do. We’ll give you the insights needed to move first, move fast, and capitalise on opportunities others don’t yet know about.
- ROI modelling – Need to deliver bang for your marketing buck? Of course you do. We’ll analyse channels, tactics, and activities to give you guidance on where best to spend your marketing budget for optimum ROI.
- “What if…?” scenarios – Want to understand what the future could look like? We’ll take your “what if…?” questions and model out multiple permutations so you can more effectively plan ahead and better even better-informed decisions.
- Strategic Guidance – Any strategy is only as good as the data, research, and insights it’s based on. We’ll give you everything you need to create bullet-proof, right-fit strategies for your business.
But we’re not limited by these areas of expertise.
If you have a marketing challenge, problem or question the answer WILL lie in the data.
Bring us your head scratchers, will give you answers.
Audience Analysis
Who are the movers, shakers, and taste-makers you need to focus your marketing attention on? We'll tell you.
We'll give you a better, clearer, deeper understanding of exactly who your target audience is at an individual level.
This goes well beyond demographics and paint-by-number personas though.
Instead we lift the lid on:
- Psychographics - How do typical role holders think, feel, act and actually make decisions?
- Challenges & Problems - What keeps your audience awake at night? What are the big questions they need answers to?
- Hooks & Triggers - What are those emotional, logical, and behavioural science backed strings you can pull to engage, attract, and influence?
- Where they exist - Helping you "fish where the fish are" and not waste your time, budget and effort.
Campaign Clustering
You need to always “fish where the fish are”. We give you the guidance on how, when, and where to target activity (and the data you need to execute campaigns) for max. impact and ROI.
Any campaign or marketing activity is only as good as its execution.
If you can’t get the right eyeballs on it, then what’s the point, really?
Using large language modelling, behavioural science and large helpings of hard-won B2B marketing expertise we’ll give you the guidance you need to identify and engage your buying audience.
And we can help you source the data to pin-point them too.
This is a shift away from “gut feel” and a “finger in the air” approach. This is about science, facts, and provable data.
Market Topography
Exactly what does the landscape look like? And have you got a clear enough view of what's over the horizon? We'll map it out for you.Looking beyond your audience(s) and competitors, we’ll give you complete clarity on anything and everything else you need to consider before you even think about launching any marketing.
Because come on! The word “market” is right there at the start of the word “marketing”.
If a detailed view of the market isn’t baked into your marketing, then that needs to be resolved, pronto.
We’ll give you the intel and insights to do just that.
Channel Ecosystem Mapping
Need to change your channel approach or reprioritise your partnerships? We’ll show you where, when and how to place your channel/partner bets for best ROI.
The Channel can be an absolute beast to manage.
If you’ve not got a tight grip on things, it can quickly get away from you (along with the massive growth opportunity it presents).
We’ll ensure you’ve got a full and unabridged view of:
- The make up of your channel ecosystem
- The partners that exist within it
- How your current ecosystem structure is working (or not)
- Where the opportunities for improvement, growth, and ROI lie (and crucially, how to unlock them).
Competitor Case Files
Whose market share should you be looking to gobble up? Who’s coming to eat your lunch? We’ll give you the heads up.
We’ll give you the low down on your competitors, who you need to keep a very close eye on (for various reasons), and what you should be doing to out-think and out-manoeuvre them.
This isn’t just a rough overview of the established players everyone knows about or a quick update on the new upstarts.
Far from it.
We’ll give you detailed dossiers, brilliant battle cards, and tactical insights so you can know (not just think) where you can win against your competition.
Quickfire Case Studies:
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Who? A Cybersecurity software vendor
What did they need? A way to boost reach, influence, and revenue in a crowded market (for no incremental spend)
How did we help? Using network/giant component theory we analysed transactional data to map customer clusters and advocacy networks. We then targeted the most connected “nodes” with tailored content and outreach campaigns
What was the end result? A 40% increase in brand awareness, a 70% expansion in reach, and a 25% increase in sales revenue
-
Who? An advanced AWS Managed Service Provider (MSP)
What did they need? Foundational audience analysis and market topography research to identify key buying audiences and individuals
How did we help? Extensive mapping of the addressable market and identification of “hot prospect” individuals and organisations (though market topography and campaign clustering analysis) to target with focused campaign activity
What was the end result? An award-winning multi-channel campaign that delivered a 1:98 ROI and 8 new clients
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Who? A Sales and VAT compliance Software-as-a-Service (SaaS) platform
What did they need? Highly-targeted research into the niche audience of Amazon Aggregator businesses
How did we help? Carried out detailed market, audience and competitor research to identify target organisations and role-holder decision maker audiences (that then fed messaging creation for campaigns)
What was the end result? A high-ROI campaign that delivered €3.1m of new business and a 4x increase in pipeline velocity
Investment:
It's very much open-ended when it comes to Advanced Data Science as the scope/scale of things is determined by a) what data is available, b) what challenges you're facing, c) what you need to achieve, and d) how we knit all of those things together.
However, here's some loose guidance based on what we've delivered for other clients as to what you should be looking to invest to illuminate the dark:
- Opportunity Spotting = £10 - 25k+
- Audience Analysis = £5 - 15k+
- Campaign Clustering = £5 - 15k+
- Market Topography = £5 - 15k+
- Channel Ecosystem Mapping = £10 - 25k+
- Competitor Case Files = £5 - 15k+
An ongoing retainer-based model can also be set up, giving you a constant and consistent feed of Advanced Data Science-based insights and intelligence. Clients taking this approach are investing between £3 - 10k p/m.
(NB. All figures are given in £ - as we're based in the UK - but we can also be paid in $ or € too)
Need to explore new horizons with the help of our Advanced Data Science skills?
Just complete the short form below and we'll be in touch as quick as a flash