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B2B Marketing C.O.L.A. (Creative Outcome-Led Activities)

Fearless Creativity. Fresh Ideas. 

Distinct, different, highly effective marketing

Outcomes > Outputs

Sharper C.O.L.A: a refreshing approach to B2B marketing.  

COLA new

Whatever your tastes we’ve got the Creative Outcome Led Activities to satisfy.

And what truly satisfies is delivering what truly matters; Outcomes, not outputs.

This isn't about tactics and channels.

It's about tackling your biggest marketing challenges in creative, inventive, different ways.

So whether you need to make your brand truly pop, add serious fizz to your demand, lead gen or ABM campaigns, or boost your pipeline Sharper’s C.O.L.A. refreshes the parts others can’t reach.

Every C.O.L.A. flavour is packed with the outcomes you need and way more than your RDA of ROI.

 

Judge us by the company we keep:

  • Netapp
  • AWS
  • Cloudbridge
  • Logicalis
  • vmware
  • ProAct
  • panasonic logo
  • CDW
  • TET
  • VEEAM
  • Dell
  • lenovo

""Sharper exceeded all our expectations in terms of engagement and brand awareness.

With 500+ registrations, the campaign ‘went viral’, and clients, prospects and partners alike were extremely impressed with the creativity and fun"

Adam Ratliff, Marketing Business Manager, NetApp

adam ratliff

Refreshing the parts other B2B marketing can't reach:

Our C.O.L.A. (Creative Outcome-Led Activities) perfectly blend together fearlessly creative ideas, unmatched delivery firepower, clever strategic thinking and advanced data science.

That's how we can serve up the B2B marketing that delivers exactly what YOU need.

From the first sip to the last drop. 

This isn't just nice words and pretty pictures for the sake of it.

This is high-impact, outcome-focused marketing that delivers results and positions marketing as a strategic, value-driving function for your business. 

 

Let's talk

COLA brand

B2B Brand Building C.O.L.A.

People don’t buy from brands they don’t trust. And people don’t trust brands they’ve never heard of...

So, how are you making sure your brand cuts through the noise and is heard loud and clear?

Sharper’s B2B Brand Building C.O.L.A makes your B2B brand more distinct (so you stand out), memorable (so you stay top of mind), and desirable (so buyers actually want to buy from you).

Putting you front and centre with your target audiences we get you known and loved for what you do.

You get more inbound business.

And you drive greater ROI over a longer period of time (rather than chasing your tail with short-term lead gen).

What’s not to love? 

COLA Demand

B2B Demand Gen C.O.L.A.

B2B buyers (or anyone else for that matter) don’t want to talk to sales. They aren’t looking to be “pitch slapped”.

They don’t want to have to put in endless hours of research effort. They just want the buying process to be quick, easy, and friction-free. (Don’t we all?!)

Which is where Sharper’s B2B Demand Gen C.O.L.A. comes in.

We make your B2B tech brand the obvious and only choice to buy from.

Meaningfully different.

Perfectly positioned.

In high demand.

You’ll build and grow communities of highly-engaged buyers thanks to our demand gen campaigns.

We help you educate, inform and entertain buyers getting you lodged in the mind of your target audience.

That way they know that you’ve got the answers to their problems. And when the time to buy comes, who do they come to first?

You, obviously.

COLA Sales

B2B Sales Acceleration C.O.L.A.

What’s the one true measure of marketing success that everyone cares about? Revenue.

Which is where Sharper’s B2B Sales Acceleration C.O.L.A. comes in.

This isn’t just old school “lead gen” though. Far from it.

This is about strategic, tactical approaches underpinned by commercial rigour.

This is about significantly increasing the quality, size and speed of conversion of deals through your sales pipeline. 

This is about talking the language of business and positioning marketing as a revenue generator rather than a cost centre.

We stop the chat around fluffy metrics like “awareness” and “engagement” (that if we’re being honest don’t really mean anything to your business, right?) and start talking the language your business actually cares about when it comes to marketing:

High quality leads

Meaningful commercial conversations

And the one metric to rule them all: recognised revenue.

COLA ABM

B2B True-ABM C.O.L.A.

Sorry to break it to you but 66.6% of ABM is nonsense. 1-to-few and 1-to-many isn’t ‘account based’ marketing.

It’s just a somewhat-segmented and partially-personalized campaign masquerading as ABM. 

That’s why Sharper’s B2B True-ABM C.O.L.A. is the remaining 33.% that matters. 

Strategic, creative, high-impact marketing that ignores the noise and treats your target account as a market of 1.

You’ll pinpoint key opportunities for growth and get inside the heads and under the skin of those making the decisions to land those big accounts and deals.

We combine innovative data-based opportunity spotting techniques, fearlessly creative ideas and serious executional

chops to deliver true-ABM campaigns that drive significant, measurable ROI.

""I absolutely loved this campaign. It was just the right mix of creative and clever that appealed to the target audience and gabbed their attention.

Fab work by a fab team. Thanks Sharper!"

Rhian Wadsworth, Partner Marketing Manager, CDW

Rhian Wadsworth

Investment: 

It all depends on the scope, scale, and sophistication of what's required to deliver what you need. But here's a quick guide on what to expect.

Our C.O.L.A. starts at £20k for a stand-alone campaign but most clients are investing between £35-50k+ per campaign.

And our retainer-based clients are investing between £5-25k+ per month on an ongoing basis.

Why?

Because of what C.O.L.A. delivers in return. 

Our average ROI is 1:63. The industry average is 1:5.

That means for every £1 invested with Sharper on average you'll get £63 back.

Which we think is a very wise investment.


(NB. All figures are given in £ - as we're based in the UK - but we can also be paid in $ or € too)

 

Need to crack open an ice-cold can of B2B Marketing C.O.L.A.?

Just pop you details in the short form below and we'll be in touch as quick as a flash