450% return on investment
17 new accounts opened up (in just 3 weeks)
Engagement targets exceeded by more than DOUBLE
Here's how we did it...
Logicalis and NetApp operate in a congested, highly competitive space that’s often seen as dull and uninspiring. “Hybrid cloud solutions” and “digital transformation services” don’t immediately scream “fun & exciting”.
Which they are well aware of.
But they also know that because of this there’s a clear opportunity to stand out and be meaningfully different to their IT decision maker target audience.
Also, with the vast majority of people still under some form of lockdown restrictions around Easter 2021, NetApp and Logicalis wanted to do something for their target audience that was timely and fun but that would still drive significant brand awareness and new business opportunities.
Sharper B2B Marketing were very happy to oblige with The Great Big Online Easter Egg Hunt…