Following the success of our Big Bad Vendor campaign, (see our SCC case study), NetApp asked us to give them a call the next time we had a ‘cool idea’ (their words, not ours), which could help them take their Partner Marketing campaigns to the next level.
So, when the inspiration lightning bolt hit (we have lots of cool ideas, so it didn’t take long), we called them up first thing and told them all about a Digital Advent Calendar campaign idea we were excited about.
Much like us, they loved the concept and were keen to get cracking with a reseller partner. They introduced us to the amazing team at Q Associates and the rest, as they say, is history.
'That sounds fun' you might think. Unless you hate Christmas, you scrooge you. But there was a serious commercial angle underpinning this feel-good campaign.