Dark Mode Day™
Fresh Ideas.
Firepower.
Fearlessly Creative Thinking.
Bright ideas only come out of the dark...
A Dark Mode DayTM is a highly focused workshop process that we (on your behalf) use to tackle your creative, strategic, and most pressing marketing challenges head on.
It's called a "Dark Mode DayTM" because we go dark to EVERYTHING else.
And in fact it's way more than just a day. (But "Dark Mode Creative-workshop-with-additional-research-and-strategic-support-over-multiple-Days" didn't have quite the same ring to it).
We focus on your brief and your brief alone to come up with different, creative, inventive, wonderful answers to your biggest marketing questions.
"Ideas are not easy to find, but when you are stuck or when you need to open your mind to different and fresher creativity, you definitely have to experience a Dark Mode Day with Sharper. It gives you the opportunity to leverage the whole energy and creativity of the team (which is a lot).
You then get a wide variety of excellent creative outputs that you can then refine and re-elaborate together."
Danielle Bazzanella, Partner Marketing Director, Arrow
A Dark Mode Day comes in 3 formats:
Dark Mode Day
What you get:
- Initial deep dive briefing session
- Full-day Dark Mode session with the Sharper team (MD, Creative Director, Head of Client Success, Head of Campaigns, Campaign team, Creative studio)
- Refinement of outputs into presentation deck (avg. 7-10 outputs/ideas/concepts)
- Play Back session to run through outputs
- Answers to your most pressing marketing challenges
Dark Mode Day +
Everything from a Dark Mode Day PLUS:
- Additional Behavioural Science research on target audience(s) to identify key psychological triggers
- Creation of “behaviourally optimised” messaging feeding into briefing process
- Behavioural scientist in the room for the Dark Mode Day itself
Dark Mode Day MAX
Everything from a Dark Mode Day + PLUS:
- Advanced AI and LLM based analysis of your data (related to objective), highlighting existing trends
- Data modelling and extrapolation to uncover future opportunities for growth
- Robust data simulations to explore “what if?” scenarios and be better prepared for the future
"Sharper delivered something truly special with the Dark Mode Day session they did for us.
They really got us and our intent as an organization, and everything created has just the right level of “punch” and personality.
They nailed our tone of voice, delivered a first-class messaging structure, and we absolutely loved all of the creative ideas for hero campaigns they came up with (which we can’t wait to launch).
Fantastic work by a fantastic team. Thank you."
Ian Rabbidge, MD & Co-Founder, Alvio
What can I brief in to a Dark Mode DayTM?
The Short Answer: Anything you want. We love a challenge.
The Long (and slightly more accurate) answer: Your most pressing, taxing, and head-scratching marketing (or marketing-adjacent) challenges.
That can cover topics and questions like the following - all of which have been top line briefs we've helped existing clients answers through a Dark Mode Day:
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- We need big, bold, punchy creative ideas for campaigns that will drive ROI. Can you hook us up?
- We operate in a niche, highly technical market. Can you help us stand out and cut through the noise?
- We think our CX is broken but we don’t know where. Please can you help us find out and fix it?
- We’re running a partner event and need a different, creative theme for it. Can you come up with one?
- We need to completely refresh our positioning, messaging, and marketing activity. Can you do that?!
- We’ve got so much data that we’re not sure what it’s even telling us. Can you help us make sense of it?
- We’re not sure we really ‘get’ our target audience. Can you help us better understand them?
- Our marketing just isn’t doing what we need. Can you help us rebuild the entire approach, top-to-bottom?
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"Not just a workshop but an extraordinary journey of creativity that exceeded all expectations"
Natalia Marusic, Aliiance Marketing Manager, Lenovo
Ready to book your own Dark Mode Day™?
Just complete the short form below and we'll be in touch as quick as a flash