--- title: "Science of Service: Capturing Apple-First IT Opportunities with Jamf & Econocom" description: This integrated campaign tapped into IT decision-makers' love of a quiz (and freebie) to achieve high levels of engagement and high-quality leads. image: https://sharperb2b.com/hubfs/Jamf%20%26%20econocom%20case%20study.png --- [Skip to content](https://sharperb2b.com/science-of-service-capturing-apple-first-it-opportunities-with-jamf-econocom#main-content) [![New Icon](https://sharperb2b.com/hs-fs/hubfs/Assets/Logos/Brand/New%20Icon.png?width=32&height=58&name=New%20Icon.png) ![Sharper B2B Marketing](https://sharperb2b.com/hubfs/Assets/Logos/Brand/SHARPER_logo.svg)](https://sharperb2b.com/?hsLang=en) Fresh Ideas and Firepower™ Menu - What we do - [B2B Marketing C.O.L.A.](https://sharperb2b.com/b2b-marketing-cola?hsLang=en) - [Dark Mode Day™](https://sharperb2b.com/dark-mode-day?hsLang=en) - [Research & Intelligence](https://sharperb2b.com/research-and-intelligence?hsLang=en) - [Channel, Partner, and Ecosystem Marketing](https://sharperb2b.com/channel-partner-and-ecosystem-marketing?hsLang=en) - [The Bench (coming soon)](https://sharperb2b.com/lets-talk?hsLang=en) - [Capsule (coming soon)](https://sharperb2b.com/lets-talk?hsLang=en) - [Our work](https://sharperb2b.com/our-work/case-studies?hsLang=en) - Brain food - [The 3 Poiiinter newsletter](https://sharperb2b.com/sign-up-for-the-3-poiiinter-newsletter?hsLang=en) - [Channel Marketing Champs - The Podcast](https://sharperb2b.com/channel-marketing-champs?hsLang=en) - [Blog](https://sharperb2b.com/our-blog?hsLang=en) - [Marketing Against Mundanity](https://marketingagainstmundanity.com/) - About us - [Who are we?](https://sharperb2b.com/who-are-we?hsLang=en) - [Join the team](https://sharperb2b.com/join-the-team?hsLang=en) - [Let's talk](https://sharperb2b.com/lets-talk?hsLang=en) # Science of Service: Capturing Apple-First IT Opportunities with Jamf & Econocom Services: C.O.L.A (Creative outcome-led activities) CLIENT - ![Jamf + econocom](https://sharperb2b.com/hs-fs/hubfs/Jamf%20+%20econocom.png?width=300&height=52&name=Jamf%20+%20econocom.png) ## Highlights What do IT decision-makers love above anything else? A quiz (and a freebie), of course.  This creative campaign combined both, leading to very high levels of engagement. 5.1% Email CTR £300k+ Pipeline 1:13 ROI - [The Challenge](https://sharperb2b.com/science-of-service-capturing-apple-first-it-opportunities-with-jamf-econocom#the-challenge) - [The Solution](https://sharperb2b.com/science-of-service-capturing-apple-first-it-opportunities-with-jamf-econocom#the-solution) - [The Results](https://sharperb2b.com/science-of-service-capturing-apple-first-it-opportunities-with-jamf-econocom#the-results) ## The Challenge How do you engage busy IT decision-makers in a crowded Apple device management market and turn interest into tangible pipeline opportunities? Jamf and Econocom wanted to elevate their Apple-first positioning with UK businesses, generating qualified leads while demonstrating the real-world benefits of a streamlined Apple integration strategy. The challenge? Understanding both existing and prospects’ current Apple IT setup and how they could benefit from Jamf’s trusted technology and Econocom’s strategic Apple-first expertise. ![E-mail banner\_ 1200x628px 6](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/E-mail%20banner_%201200x628px%206.jpg) ## The Solution Apple IT management isn’t guesswork, there’s a science behind it. We created a digitally-led “Science of Service” campaign, inviting target audiences to take a short, gamified quiz for the chance to receive a free Apple Integration Review with Econocom and Jamf. The message? Apple IT isn’t rocket science when you have the right formula. The integrated campaign combined: - A multi-touch **email nurture journey**, carefully crafted to engage existing and net-new data with quiz invitations and layered proof points. - **LinkedIn Sponsored Content** to expand reach among Apple-curious IT leaders, focusing on bold creative, clear calls to action, and strong alignment with the Science of Service narrative. - A clear next step: take the quiz, qualify for a complimentary review, and unlock the benefits of zero-touch deployment, enhanced security, and smarter lifecycle management for Apple devices. - Secondary content included a 2-page online blog to encourage further engagement during the quiz activity. This consistent, engaging approach ensured Econocom and Jamf remained front of mind while creating a frictionless path from awareness to action. ![Screenshot from 2025-03-07 18-09-25](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/Screenshot%20from%202025-03-07%2018-09-25.png) ## The Results Sometimes, the smartest way to get clicks is to get quizzical. This quiz-driven email campaign smashed benchmarks: - **Open rates averaged 33%**, well above the industry norm of 21–28% - **Click-through rate hit an impressive 4.89%**, beating typical benchmarks by up to 40% - **CTOR averaged 12.58%**, proving that the content resonated and drove action - And importantly, **unsubscribe rates stayed minimal**, showing that relevance and value were spot on For Jamf and Econocom, this meant more than just clicks — it meant meaningful engagement, actionable insight, and a warmer audience ready for follow-up. ![Screenshot 2026-04-02 113358](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/Screenshot%202026-04-02%20113358.png) ##  So, ready to test your next big idea — and your prospects’ curiosity? [Let's talk](https://sharperb2b.com/lets-talk?hsLang=en) ## Our latest blog posts [View all blog posts](https://sharperb2b.com/our-blog?hsLang=en) - ## [![Road sign with directions to nowhere, somewhere, over there, no idea](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/Tactic%20Trap%20blog%20Featured%20image.png) September 2026 Blog How to avoid falling into the “Tactic Trap”](https://sharperb2b.com/our-blog/how-to-avoid-falling-into-the-tactic-trap?hsLang=en) - ## [![](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/Honeymoons%20over%20AI-1.png) September 2026 Blog “The honeymoon is over, AI. Now pay up!” – Every B2B Tech CFO](https://sharperb2b.com/our-blog/the-honeymoon-is-over-ai.-now-pay-up-every-b2b-tech-cfo?hsLang=en) - ## [![](https://26668927.fs1.hubspotusercontent-eu1.net/hubfs/26668927/Blunter%20blog.png) August 2026 Blog Blunter Messaging = Sharper B2B Marketing](https://sharperb2b.com/our-blog/blunter-messaging-sharper-b2b-marketing?hsLang=en) ## Need Fresh Ideas & Firepower™ to make you and your B2B marketing sharper? [Let's talk](https://sharperb2b.com/lets-talk?hsLang=en) ![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Icon_Address.svg) ### Address Abbey House, 282 Farnborough Road, Farnborough, GU14 7NA ![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Icon%20awesome-phone-alt.svg) ### Speak to us now [Call us on Teams](https://teams.microsoft.com/l/call/0/0?users=russ.powell@sharperb2b.com,ben.congalton@sharperb2b.com,frank.edge@sharperb2b.com) ![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Iconmail.svg) ### Email hello@sharperb2b.com ![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Icon%20feather-thumbs-up.svg) ### Follow us - [![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/instagram.svg)](https://www.instagram.com/sharperb2b/) - [![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/linkedin.svg)](https://www.linkedin.com/company/sharper-b2b/) - [B2B Marketing C.O.L.A.](https://sharperb2b.com/b2b-marketing-cola) - [Dark Mode Day](https://sharperb2b.com/dark-mode-day) - [Advanced Data Science](https://sharperb2b.com/research-and-intelligence) - [Channel, Partner, and Ecosystem Marketing](https://sharperb2b.com/channel-partner-and-ecosystem-marketing) [Our Terms & Conditions](https://sharperb2b.com/terms-conditions?hsLang=en) Copyright © 2026 All rights reserved