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Science of Service: Capturing Apple-First IT Opportunities with Jamf & Econocom

Services: C.O.L.A (Creative outcome-led activities)

CLIENT

  • Jamf + econocom

Highlights

What do IT decision-makers love above anything else? A quiz (and a freebie), of course. 

This creative campaign combined both, leading to very high levels of engagement.

5.1%

Email CTR

£300k+

Pipeline

1:13

ROI

The Challenge

How do you engage busy IT decision-makers in a crowded Apple device management market and turn interest into tangible pipeline opportunities?

Jamf and Econocom wanted to elevate their Apple-first positioning with UK businesses, generating qualified leads while demonstrating the real-world benefits of a streamlined Apple integration strategy. The challenge? Understanding both existing and prospects’ current Apple IT setup and how they could benefit from Jamf’s trusted technology and Econocom’s strategic Apple-first expertise.

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The Solution

Apple IT management isn’t guesswork, there’s a science behind it.

We created a digitally-led “Science of Service” campaign, inviting target audiences to take a short, gamified quiz for the chance to receive a free Apple Integration Review with Econocom and Jamf. The message? Apple IT isn’t rocket science when you have the right formula.

The integrated campaign combined:

  • A multi-touch email nurture journey, carefully crafted to engage existing and net-new data with quiz invitations and layered proof points.
  • LinkedIn Sponsored Content to expand reach among Apple-curious IT leaders, focusing on bold creative, clear calls to action, and strong alignment with the Science of Service narrative.
  • A clear next step: take the quiz, qualify for a complimentary review, and unlock the benefits of zero-touch deployment, enhanced security, and smarter lifecycle management for Apple devices.
  • Secondary content included a 2-page online blog to encourage further engagement during the quiz activity.

This consistent, engaging approach ensured Econocom and Jamf remained front of mind while creating a frictionless path from awareness to action.

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The Results

Sometimes, the smartest way to get clicks is to get quizzical.

This quiz-driven email campaign smashed benchmarks:

  • Open rates averaged 33%, well above the industry norm of 21–28%
  • Click-through rate hit an impressive 4.89%, beating typical benchmarks by up to 40%
  • CTOR averaged 12.58%, proving that the content resonated and drove action
  • And importantly, unsubscribe rates stayed minimal, showing that relevance and value were spot on

For Jamf and Econocom, this meant more than just clicks — it meant meaningful engagement, actionable insight, and a warmer audience ready for follow-up.

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 So, ready to test your next big idea — and your prospects’ curiosity?

Let's talk