Become a Channel Marketing Champ

The first series of Channel Marketing Champs features highly-experienced, superstar marketers from the following B2B powerhouses (and many, many more) giving you everything you need to know to become a Champ of the Channel yourself. 

But why have we launched a podcast all about channel marketing? And why are we helping you become a champion of it?

Because it's often overlooked and undervalued. Some just see it as the "ugly duckling" of B2B marketing. But where things are overlooked and undervalued there's a massive opportunity to shake things up, do something new, and deliver meaningful impact as a result.

If you just do things as you've always done them you'll only ever get the same results. Or worse. The law of diminishing returns absolutely applies in channel marketing.

So instead, harness the Fresh Ideas & Firepower provided via the podcast, reinvigorate and reinvent your channel, partner, and alliance activity, and reap the rewards.

• Episode 1: "Channel Marketing is Dead" (Except it isn't). Simon Edward, Ex CMO, IBM

• Episode 2: Building Award-Worthy Channel Campaigns: A How-to Guide. Joel Harrison, Editor, B2B Marketing

• Episode 3: Be Fast, Be Flexible, Be Focussed. Natalia Marusic, Senior Alliance Marketing Manager, VMWare

• Episode 4: The New 4 P's of Channel Marketing. Dave Hughes, Head of Marketing, Ampito

• Episode 5: Solving the Co-Branding Conundrum. Sarah Glastonbury, Head of Marketing, Creative ITC

• Episode 6: Going Global: How to International Channel Marketing Right. Julien Rio, VP Marketing, RingCentral
  
  
• Episode 7: The Importance of Diversity & Inclusivity in Channel Marketing. Sahsha Gorbatenko, Senior Global Channel Marketing Program Manager, Acronis
  
  
• Episode 8: The Route Back from Redundancy. Redmond Orme, Global Partner Program Director, Telnyx
  
  
• Episode 9: Data Driven Decisions: A 3D Approach to Channel Marketing. Dave Hind, Head of UK Marketing, Proact
  
  
• Episode 10: Know Your Brand Superpower: The Key to B2B Success. Shane Redding, Founder, Think Direct
  
  
• Episode 11: Channel Marketing: A Sales-side perspective. Ross Jack, Director of Channel EMEA & Nick Slater, CRO, Dialpad
  
  
• Episode 12: How to Build Your Own Channel & Partner Programs. Louise Grant, Founder, Loucerna
  
  
• Episode 13: Level up your Partnerships. David Grazio, Founder, Indirectly
  
  
• Episode 14: Stop, Collaborate, and Listen (for Channel Marketing Success). Neil Langridge, Marketing and Alliances Director, e92 Plus
  
  
• Episode 15: Is Channel Marketing Having and Identity Crisis? Heather K. Margolis, Founder, Channel Maven
  
  
• Episode 16: Mastering the Channel & Partner Ecosystem. Andy Gilbert, Director, Connection2Channel 
  
  
• Episode 17: Cognitive Friction and how to Overcome it. David Van Schaick, Founder, DVS 
  
  
• Episode 18: The Marketing Metrics That Matter. Steph Hackney, Channel Marketing Manager, OpenText