Our Blog - The Latest from Sharper B2B Marketing Marketing

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Blog

The B2B Marketing Anti-Trends: 2023

6 Top Tips: How to create an award-winning B2B Marketing Campaign

Marketing Myth Busting: Intent Data

Beware of Lead Gen “Silver Bullets”: A Short Story

The Diary of a 5-month-old Marketer

Marketing Lessons From a Stand-Up Comedian

Lead Scoring: Why Collaboration and Patience is the Winning Formula

Ahoy there: How to sail the 7 C’s of Creativity

The problem with marketing KPIs

Ready for a marketing spring clean?

How To: Create the WORST B2B marketing strategy EVER…in 5 easy steps

The 5 love languages (and how marketers can speak them)

B2B TV ads: Who’s getting it right (and wrong)?

Marketing isn’t the problem. You (probably) are…

3 Top Tips for Planning (when the world’s a mess)

StartUp marketing 101: the podcasts to get you started

To infinity and beyond. #SharpUp for StartUps

StartUp marketing 101: the blogs to get you started

Lead Gen: Value, Worth, Quality & Quantity

The Marketing Horror Show: Spine-tingling lessons from your favourite creepy characters

The B2B Book Club: 8 Recommendations from our MD

5 Ways to “Un-Crap” Your Data

Marketers aren’t Magic…

LinkedIn? Completed it, mate…

Mirror mirror on the wall: let’s rid your marketing of vanity metrics once and for all

How to take on your CEO and win

Marketing through the “Limbo of Furlough”

Solving the MDF conundrum

7 Business Terms Marketers Need to Know (If They Want to be Taken Seriously)

How To: Generate Leads for Your B2B Tech Business (Whilst Events Are a No-Go)

How To: Build a Lead Gen Machine

How To: Build a Target Persona (that’s actually useful)

Did you know there are only 3 types of value?

3 ways to make people care about marketing again.

3 Reasons NOT to do ABM

The Two Immutable Laws of ‘Brand’

Optimum and Prime? Transforming your Marketing Attribution

CX and UX: Prepare for Battle