--- title: Our blog (4) description: Our blog (4) image: https://sharperb2b.com/hubfs/Assets/Imagery/Featured%20Thumbnails/Featured%20home%20page%20image%20.png --- [Skip to content](https://sharperb2b.com/our-blog/page/4#main-content) [![New Icon](https://sharperb2b.com/hs-fs/hubfs/Assets/Logos/Brand/New%20Icon.png?width=32&height=58&name=New%20Icon.png) ![Sharper B2B Marketing](https://sharperb2b.com/hubfs/Assets/Logos/Brand/SHARPER_logo.svg)](https://sharperb2b.com/) Fresh Ideas and Firepower™ Menu - What we do - [B2B Marketing C.O.L.A.](https://sharperb2b.com/b2b-marketing-cola) - [Dark Mode Day™](https://sharperb2b.com/dark-mode-day) - [Research & Intelligence](https://sharperb2b.com/research-and-intelligence) - [Channel, Partner, and Ecosystem Marketing](https://sharperb2b.com/channel-partner-and-ecosystem-marketing) - [The Bench (coming soon)](https://sharperb2b.com/lets-talk) - [Capsule (coming soon)](https://sharperb2b.com/lets-talk) - [Our work](https://sharperb2b.com/our-work/case-studies) - Brain food - [The 3 Poiiinter newsletter](https://sharperb2b.com/sign-up-for-the-3-poiiinter-newsletter) - [Channel Marketing Champs - The Podcast](https://sharperb2b.com/channel-marketing-champs) - [Blog](https://sharperb2b.com/our-blog) - [Marketing Against Mundanity](https://marketingagainstmundanity.com/) - About us - [Who are we?](https://sharperb2b.com/who-are-we) - [Join the team](https://sharperb2b.com/join-the-team) - [Let's talk](https://sharperb2b.com/lets-talk) # Our Blog Our latest expert views, industry musings, and super-useful guides. ## [![Valentines day gift](https://sharperb2b.com/hs-fs/hubfs/Valentines.jpeg?width=263&height=351&name=Valentines.jpeg) February 2025 Avoiding the Chasm of Creepiness](https://sharperb2b.com/our-blog/avoiding-the-chasm-of-creepiness) ## [![](https://sharperb2b.com/hs-fs/hubfs/Short-form%20video%201-1.png?width=263&height=351&name=Short-form%20video%201-1.png) April 2024 Beyond TikTok, Teens and Trends: The Power of Short-Form Video for B2B Marketing](https://sharperb2b.com/our-blog/beyond-tiktok) ## [![](https://sharperb2b.com/hs-fs/hubfs/Woman%20holding%20palette%20cropped-1.jpg?width=263&height=351&name=Woman%20holding%20palette%20cropped-1.jpg) March 2024 Creativity in B2B: So much more than a “nice to have”](https://sharperb2b.com/our-blog/creativity-in-b2b) ## [![B2B marketing budgets use it or lose it](https://sharperb2b.com/hs-fs/hubfs/lead%20scoring%20263x351.jpg?width=263&height=351&name=lead%20scoring%20263x351.jpg) January 2024 Marketing Budgets: And how to deal with 'Use it or lose it' season](https://sharperb2b.com/our-blog/b2b-marketing-budgets) ## [![Globe](https://sharperb2b.com/hs-fs/hubfs/blog%20featured%20image.jpg?width=263&height=351&name=blog%20featured%20image.jpg) June 2023 Cross-Border B2B Campaigns: 6 top tips for localisation success](https://sharperb2b.com/our-blog/6-top-tips-international-b2b-campaigns) ## [![](https://sharperb2b.com/hs-fs/hubfs/LinkedIn%20blog.png?width=263&height=351&name=LinkedIn%20blog.png) April 2023 Why you're probably getting LinkedIn wrong...](https://sharperb2b.com/our-blog/why-youre-probably-getting-linkedin-wrong) ## [![](https://sharperb2b.com/hs-fs/hubfs/myth%20busting%20data%20intent%20263x351.jpg?width=263&height=351&name=myth%20busting%20data%20intent%20263x351.jpg) February 2023 Marketing Myth Busting: Intent Data](https://sharperb2b.com/our-blog/marketing-myth-busting-intent-data) ## [![](https://sharperb2b.com/hs-fs/hubfs/Lead%20Gen%20Silver%20bullets%20263x351.jpg?width=263&height=351&name=Lead%20Gen%20Silver%20bullets%20263x351.jpg) January 2023 Beware of Lead Gen “Silver Bullets”: A Short Story](https://sharperb2b.com/our-blog/beware-of-lead-gen-silver-bullets-a-short-story) [Prev](https://sharperb2b.com/our-blog/page/3) [2](https://sharperb2b.com/our-blog/page/2) [3](https://sharperb2b.com/our-blog/page/3) [4](https://sharperb2b.com/our-blog/page/4) [5](https://sharperb2b.com/our-blog/page/5) [6](https://sharperb2b.com/our-blog/page/6) [Next](https://sharperb2b.com/our-blog/page/5) ## Need Fresh Ideas & Firepower™ to make you and your B2B marketing sharper? 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