---
title: Our blog (3)
description: Our blog (3)
image: https://sharperb2b.com/hubfs/Assets/Imagery/Featured%20Thumbnails/Featured%20home%20page%20image%20.png
---

[Skip to content](https://sharperb2b.com/our-blog/page/3#main-content)

[![New Icon](https://sharperb2b.com/hs-fs/hubfs/Assets/Logos/Brand/New%20Icon.png?width=32&height=58&name=New%20Icon.png) ![Sharper B2B Marketing](https://sharperb2b.com/hubfs/Assets/Logos/Brand/SHARPER_logo.svg)](https://sharperb2b.com/)

 Fresh Ideas and Firepower™

Menu

- What we do 
    - [B2B Marketing C.O.L.A.](https://sharperb2b.com/b2b-marketing-cola)
    - [Dark Mode Day™](https://sharperb2b.com/dark-mode-day)
    - [Research & Intelligence](https://sharperb2b.com/research-and-intelligence)
    - [Channel, Partner, and Ecosystem Marketing](https://sharperb2b.com/channel-partner-and-ecosystem-marketing)
    - [The Bench (coming soon)](https://sharperb2b.com/lets-talk)
    - [Capsule (coming soon)](https://sharperb2b.com/lets-talk)
- [Our work](https://sharperb2b.com/our-work/case-studies)
- Brain food 
    - [The 3 Poiiinter newsletter](https://sharperb2b.com/sign-up-for-the-3-poiiinter-newsletter)
    - [Channel Marketing Champs - The Podcast](https://sharperb2b.com/channel-marketing-champs)
    - [Blog](https://sharperb2b.com/our-blog)
- [Marketing Against Mundanity](https://marketingagainstmundanity.com/)
- About us 
    - [Who are we?](https://sharperb2b.com/who-are-we)
    - [Join the team](https://sharperb2b.com/join-the-team)
- [Let's talk](https://sharperb2b.com/lets-talk)

# Our Blog

Our latest expert views, industry musings, and super-useful guides.

## [![](https://sharperb2b.com/hs-fs/hubfs/CMO%20blog%20FI.png?width=263&height=351&name=CMO%20blog%20FI.png) April 2026 A B2B CMOs biggest challenge...](https://sharperb2b.com/our-blog/a-b2b-cmos-biggest-challenge)

## [![Man holding his head with Marketer written on his t-shirt](https://sharperb2b.com/hs-fs/hubfs/Screenshot%202026-05-20%20174700.png?width=263&height=351&name=Screenshot%202026-05-20%20174700.png) March 2026 Do you suffer with R.A.M.S.?](https://sharperb2b.com/our-blog/do-you-suffer-with-r.a.m.s)

## [![Torq demon soft toy with coffin](https://sharperb2b.com/hs-fs/hubfs/Screenshot%202026-05-20%20173712.png?width=263&height=351&name=Screenshot%202026-05-20%20173712.png) March 2026 Let's talk about Torq...](https://sharperb2b.com/our-blog/lets-talk-about-torq)

## [![](https://sharperb2b.com/hs-fs/hubfs/super%208.png?width=263&height=351&name=super%208.png) October 2025 The Scientific Super 8 for LinkedIn Success](https://sharperb2b.com/our-blog/the-scientific-super-8-for-linkedin-success)

## [![](https://sharperb2b.com/hs-fs/hubfs/sarah%20blog%20pic.png?width=263&height=351&name=sarah%20blog%20pic.png) May 2025 How to solve the Co-Branding Conundrum](https://sharperb2b.com/our-blog/how-to-solve-the-co-branding-conundrum)

## [![The 4 Ps of Partner Marketing](https://sharperb2b.com/hs-fs/hubfs/4%20ps%20image-1.png?width=263&height=351&name=4%20ps%20image-1.png) April 2025 The 4 Ps of Partner Marketing](https://sharperb2b.com/our-blog/the-4-ps-of-partner-marketing)

## [![focus on your channel marketing](https://sharperb2b.com/hs-fs/hubfs/blog%20focus.png?width=263&height=351&name=blog%20focus.png) March 2025 Be fast, Be Flexible, Be Focussed: How to win at Channel Marketing](https://sharperb2b.com/our-blog/be-fast-be-flexible-be-focussed-how-to-win-at-channel-marketing)

## [![hand holding a channel marketing trophy](https://sharperb2b.com/hs-fs/hubfs/blog%20trophy.png?width=263&height=351&name=blog%20trophy.png) March 2025 Building Award-Worthy Channel Marketing: A Guide](https://sharperb2b.com/our-blog/building-award-worthy-channel-marketing-a-guide)

[Prev](https://sharperb2b.com/our-blog/page/2) [1](https://sharperb2b.com/our-blog) [2](https://sharperb2b.com/our-blog/page/2) [3](https://sharperb2b.com/our-blog/page/3) [4](https://sharperb2b.com/our-blog/page/4) [5](https://sharperb2b.com/our-blog/page/5) [Next](https://sharperb2b.com/our-blog/page/4)

## Need Fresh Ideas & Firepower™ to make you and your B2B marketing sharper?

[Let's talk](https://sharperb2b.com/lets-talk)

![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Icon_Address.svg)

### Address

 Abbey House, 282 Farnborough Road, Farnborough, GU14 7NA

![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Icon%20awesome-phone-alt.svg)

### Speak to us now

[Call us on Teams](https://teams.microsoft.com/l/call/0/0?users=russ.powell@sharperb2b.com,ben.congalton@sharperb2b.com,frank.edge@sharperb2b.com)

![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Iconmail.svg)

### Email

 hello@sharperb2b.com

![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/Icon%20feather-thumbs-up.svg)

### Follow us

- [![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/instagram.svg)](https://www.instagram.com/sharperb2b/)
- [![](https://sharperb2b.com/hubfs/raw_assets/public/B-Sharper/images/icons/linkedin.svg)](https://www.linkedin.com/company/sharper-b2b/)

- [B2B Marketing C.O.L.A.](https://sharperb2b.com/b2b-marketing-cola)
- [Dark Mode Day](https://sharperb2b.com/dark-mode-day)
- [Advanced Data Science](https://sharperb2b.com/research-and-intelligence)
- [Channel, Partner, and Ecosystem Marketing](https://sharperb2b.com/channel-partner-and-ecosystem-marketing)

[Our Terms & Conditions](https://sharperb2b.com/terms-conditions)

 Copyright © 2026 All rights reserved